Today’s Fashion (Boom Boom)

DOHA Pakistan’s Test cricketer Shahid Khan Afridi will inaugurate the new showroom of Today’s Fashion located at Airport Road on Thursday.

“It is a great honour for us that Pakistan’s cricket hero Shahid Afridi has consented to be our chief guest on the occasion,” said Managing Director Mohammad Israr.

Israr said that for the first time Pakistan’s major style brands will showcase their creations in the showroom. The brands include Junaid Jamshed, Maria B, Boots, Bonanza, Uniworth, Stylo, Nishat, Al Karam, Breeze and Afridi’s women brand Widyan (which means ‘Fashion Valley’ in Arabic).

Israr, who is also managing director of Al Anis Trading Company which deals in rental of light and heavy machinery and construction equipment, said that besides textile, footwear and garment, tailoring material will also be available in the 1,800 square metre showroom.

Israr’s father, Malazai Arshullah entered into textile business in 70’s.

“We opened our first showroom with the name Fashion Textiles in late 80’s in the area now merged with Souq Waqif. We later moved to Souq Najada in 2006,” said Israr.

Another outlet of Today’s Fashion was inaugurated at Al Ruwaidat Street in Maither area in June 2012.

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