She is a handmaiden of the Sangh Parivar, especially the VHP, with its global fund-flows. The hug is her USP. Her media managers and fund-managers are the real miracle-workers, considering what they have made out of a simple woman with a knack for popular religious enactment and the energy to hug all and sundry...
RELIGION MAKES lots of money because of the universal belief that you earn merit by giving. The best of faith-founders have stressed compassion; so has humanism. For the modern individual, directly helping the needy is a messy business because you are forced to get involved. Presenting money or goods to a place of worship or to a godman/woman solves the issue neatly. Hinduism has a special place for the parityagi — he who renounces all. The way things turned out, it is the so-called parityagi who ends up making all the money! What fun!
Usual places of worship do not do so well in money-catching because they have no special charisma; or they must build up the god as a miracle-maker through competitive marketing. Big money flows only towards the talented individual who can create popular spiritual appeal and surround him/herself with a group of committed disciples.
Disciples are the key. By him/herself the godman/woman is like a nuclear reactor waiting to go critical. It is the disciples who trigger the money-machine and the supporting media blast. They have more at stake than the guru. Almost none of them is guru-material. They control immense wealth and power because of the guru’s talent. And when the guru is dead, a statue with an offerings-box can do pretty well too.
Mata Amritanandamayi Devi née Ms Radhamani fits Malayali decadence to a T. She is reckoned to be one of the country’s richest gurus. She is a handmaiden of the Sangh Parivar, especially the VHP, with its global fund-flows. The hug is her USP. Her media managers and fund-managers are the real miracle-workers, considering what they have made out of a simple woman with a knack for popular religious enactment and the energy to hug all and sundry...
Amritanandamayi has invested well too. She has an expensive TV channel which is a great conduit. All the millions invested into medical/engineering and other professional institutions go under the head of charity. But the same charity also demands capitation fees of about Rs 30 to 40 lakh for a seat in the professional institutions. Some millions were spent on building homes for the tsunami-hit. That was a God-sent credibility exercise because it looked almost like charity. It was the best mask Amritanandamayi’s millions have yet worn. It increased her money-gathering power a hundred times. As we know, what all godmen/ women don’t like is auditing and accountability. But then, can you audit God?
Click here to learn more.
Is she the one who owns Amrita Institute as well?
wk, she is famous in kerala. maybe a little in Tamil Nadu as well
Q: Where did the Malayali study?
A: In the ko-liage.
Q: Why did the Malayali not go to ko-liage today?
A: He is very bissi.
Q: Why did the Malayali buy and air-ticket?
A: To go to Thuubai, zimbly to meet his ungle in the Gelff.
Q: Why do Malayali's go to the Gelff?
A: To yearn meney.
Q: What did the Malayali do when the plane caught fire?
A: He zimbly jembd out of the vindow.
Q: Why did the Malayali go to the concert in Rome?
A: Because he wanted to hear pope music.
Q: How does a Malayali spell moon?
A: MOON - Yem Yo yet another Yo and Yem
Q: What is Malayali management graduate called?
A: Yem Bee Yae.
Q: What does a Malayali do when he goes to America?
A: He changes his name from Karunakaran to Kevin Curren.
Q: What does a Malayali use to commute to office everyday?
A: An Oto
Q: And for cargo?
Q: Where does he pray?
Q: Who is Bruce Lee's best friend ?
A: A Malaya-Lee of coarse.
Q: Name the only part of the werld, where Malayali's dont werk hard?
Q: Why is industrial productivity so low in Kerala?
A: Because 86% of the shift time is spent on lifting,folding and re-tying the lungi.
There are so many of them, I lost count
Funny, she is supposedly one of the most powerful people in India and I had to come to Qatar to hear about her for the first time.
Well i beleve in God and we are all creations of god and i do not think we need a MEDIATER between us and god to communicate . We must never give that task to a human being however he or she is.
I have always felt, why are these GOD man or GOD WOMEN joining together in what they call a effort to help mankind . They all want INDIVIDUAL POPULARITY and this clearly shows that they are NO DIFFRENT FROM ANY ORDINARY HUMAN BEINGS in their THAUGHTS,WANTS, GREED for POWER and WEALTH. What we see is not their TRUE SELF . The donations what they do is good but they seem to do that to gain more and it is a new dimension to BUSINESS. I am sorry for being so honest and outspoken , i have no intension to hurt any body-God Bless
did she come to Qatar?
Too long and horrible style of writing. Sounds like a speech more than an article. I lost interest after first few lines.
Better still, what is she doing on QL...:)