As the highest-scoring World Cup since 1958, this year's tournament has come as a welcome relief from the recent trend for defensive football.
This productivity in front of goal is partly explained by the fine form of many of the tournament's big names, with five players already having scored three times each.
Thomas Muller's hat-trick against Portugal in Germany's opening match has seen him placed as favourite to retain the Golden Boot award he won in South Africa four years ago, despite failing to find the net against Ghana.
Despite that result, Joachim Low's men remain well-placed to progress to the last 16 as group winners, where they would face a beatable second-placed team from Group H before a possible quarter-final against France - the most prolific team in Brazil.
Les Bleus have scored eight goals in just two matches so far, with three of those coming courtesy of Karim Benzema.
Those odds look worth snapping up now considering Laurent Blanc's free-scoring team take on an Ecuador side without a clean sheet to their name so far before probably facing Nigeria in the next round.
Ecuador's hopes of upsetting France may rest largely on Enner Valencia maintaining the form that has also seen him strike three times so far, probably an unlikely scenario.
Despite lagging one goal behind on two apiece, pre-tournament favourites Lionel Messi and Neymar remain among the front-runners as their sides face Nigeria and Cameroon respectively before surely progressing to the last 16.
So who do you think will be this World Cup's top-scorer?