Recent comments
Restaurant Cuisines
Qtel Group has changed its brand to Ooredoo
BARCELONA – Qtel Group has announced that it will change its brand to Ooredoo, and that each of its operating companies in emerging markets across the Middle East, North Africa and South-East Asia will adopt the new brand during the course of 2013 and 2014.
These companies, in which Ooredoo already has a controlling interest, include brands such as Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.
The announcement was made by Ooredoo Chairman His Excellency Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani at a special launch event at Mobile World Congress 2013 in Barcelona, Spain.
During the event, Ooredoo announced football star Lionel “Leo” Messi as its global brand ambassador, and agreed to support the Leo Messi Foundation as part of the company’s continued commitment to making a difference in communities across the world.
“With Ooredoo we have chosen an Arabic word that means “I want”, to reflect the aspirations of our customers and our core belief that we can enrich people’s lives and stimulate human growth in the communities where we operate,” said H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani, Chairman, Ooredoo.
“We believe that young people should be given the life chances that mobile technology can provide; that under-served communities should be able to access the Internet; that every woman should have an equal opportunity to use a mobile phone; and that entrepreneurs and small businesses should be able to receive business services tailored to their needs. Our new brand reflects these beliefs.”
Chief Executive Officer of Qtel Qatar, Sheikh Saud Bin Nasser Al Thani, said: "This is a proud moment for Qtel in Qatar. Our company is at the heart of a global communications company that serves nearly 90 million people in communities around the world. Qtel in Qatar will be the first company in the Group to align with this new brand, and we will continue to find new ways to surprise and delight our customers."
Ooredoo has experienced significant growth over the last six years, transforming from a single market operator in Qatar to an international communications company with a global customer base of more than 89.2 million people (as of 30 September 2012) and consolidated revenues of $6.8 billion for the first nine months of fiscal year 2012.
----
What are your thoughts?
New Forums
Questions and Answers
Qatar Guide
- Sample Budget and Cost of Living
- Qatar Schools Database
- Residents Guide to Qatar
- Siteseeing in Qatar
- Traffic Rules
- Attending a Qatari Wedding
- Gift ideas from Qatar
- Buying a used car in Qatar
- Renting in Qatar
- What to consider when renting in Qatar
- Preparing for Winter in Qatar
- Registering a birth in Qatar
- Blackberry phones in Qatar
- Old Qatar
- What's Happening in Qatar
- Online Shopping in Qatar
- What does Doha look like?
Qatar News
 |
Qatar Living is an online community for everyone living in or interested in the State of Qatar. All trademarks and copyrights on this page are owned by their respective owners. Comments are owned by the Poster. The views reflected by members on this site are their own and do not necessarily reflect those of Qatar Living. Qatar Living is not responsible for any material submitted to the site. Any material posted is not endorsed, reviewed or approved by the Website Owner. |
Comments
ij_ahmad said
Sounds like Urdu to me :) ...Sounds like Urdu to me :)
Z928 said
I never knew this.. ...I never knew this..
Eagley said
I didn't know this before ...I didn't know this before either. I only recognized the Qtel brand.
With this re-branding, it will take some time to adjust to, but as with anything new, initial negative comments or uncomfortableness will settle into normal after a while, so it should be fine, going forward.
A few years ago, there were some issues with the quality of service, which should have been all ironed out by now and IMHO, this re-branding is timely.
Any competitions for innovative ideas dress up the new brand, other than communicating its meaning?
*********************************************
Mercy above Justice
timebandit said
There are going to be a lot ...There are going to be a lot of people "I want" ing better service.
I have recently changed my number to Vodafone and I have no regrets, because of Ooredoo's pants services.
Grab a bargain and use this link so I can get some referral credits ;) http://qgrabs.com?re...
turbohampster said
couldnt agree more tbChanged ...couldnt agree more tb
Changed my phone to Vodafone after Qtel's ridiculous customer service! Luckily I get my internet from Vodafone aswell.
Recently had a problem with the internet, 1 phone call and 15mins later problem solved! I couldn't believe how helpful they were!
Molten Metal said
Many ...people took loan to pay their bills , rebranding won't help them either.
.. .. .. .. .. ..
Molten Metal said
But they say ...'' .. our core belief that we can enrich people’s lives..''
.. .. .. .. .. ..
britexpat said
Great strategic move. Whether ...Great strategic move. Whether it will pay off remains to be seen. At home , it will always be associated with QTEL and the "old" incumbant service provider.
However, in new markets, the new brand will be able to push a new image. The key, as with anything like this is customer service.
Translator said
I am eager to see how the ...I am eager to see how the Arabic version of this would look like. Ooredo in Arabic means "I want", but also the name Uredo is an ancient Sumerian city in Mesopotamia, if not their first.
The graphics of the new logo is below my expectations, it is too long, lacks innovation, and open to dispute by Beats brand for using a version their b
Easy solution would be for Qtel to acquire Beats along with its logo
king007 said
Unless Customer Service ...Unless Customer Service improves, any number of name changes will not benefit them.
With such changes, they should have been prepared but they have still not updated their website except a pop up message that again proves they are so far behind...
MarcoNandoz-01 said
It looks/sounds just ...It looks/sounds just ridiculous!
No, Not Everyone Has A Moral Right To Feel Offended By Just Any Satire or Criticism...
WATCH " The dancing boys" This short documentary will blow your mind http://www.youtube.c...
zombie said
sounds like ...old wine in new bottle except with wine, the older the better.
Straight Arrow said
In my opinion ...it is good but let us see the Arabic version for this word.
www.godallah.com
http://www.islamhous...
drsam said
أريد that's the arabic ...أريد
that's the arabic version.
but, i don't like the new name.
MarcoNandoz-01 said
drsam: well it still ...drsam: well it still sounds/looks ridiculous
No, Not Everyone Has A Moral Right To Feel Offended By Just Any Satire or Criticism...
WATCH " The dancing boys" This short documentary will blow your mind http://www.youtube.c...
Translator said
I think it will be أُريدو in ...I think it will be أُريدو in order to keep the brand's pronunciation the same.
Have they gone with Areedoo, they would save themselves a ton of troubles
SixLock said
ROFL at new name ... ...ROFL at new name ...
drsam said
it is translator, but usualy ...it is translator, but usualy in arabic there is no vowels. so above the "د" you put a little "و"
britexpat said
is it any more rediculous ...is it any more rediculous than "du" ?
The fact is that a consultant was probably paid a few million to come up with the name, the logo and the "reasoning behind the name"
The ordinary public does not care whetehr its called Fred or Bongo.
What it will do is slowly move the international opcos away from being immediately connected to QTEL and Qatar.
Translator said
Will see soon drsam. This is ...Will see soon drsam. This is a name of a thing, not a verb, so the little o rule does not apply here. Example, Mogadishu, it have a full o at the end.
UkEngQatar said
Name change just a media ...Name change just a media stunt to get global recognition, the quality of service is what Qtel will be judged for. Currently their have a monopoly and land line and internet services are priced much higher than the rest of the world.
guilt said
Ooredoo? What a funny name ...Ooredoo? What a funny name is that? Crocodile would have been a much attractive name.
_______________________
LOL - Laugh Out Loud
britexpat said
guilt.. ...It's the perfect name..
each time the customer service rep or engineer gets things wrong , he/she just says "OO. redo"
guilt said
brite, LOL, that makes sense. ...brite, LOL, that makes sense.
_______________________
LOL - Laugh Out Loud
AKOSIBULOY said
Ladies well fond of ...Ladies well fond of this.
Oredo Hadi (I want this)
Oredo Hada (I want that) .. LOL
________________________________________
.."Say No Lies neither Fools Yourself"..
timebandit said
ooREDoo seems more like a ...ooREDoo seems more like a Vodafone product to me.
Grab a bargain and use this link so I can get some referral credits ;) http://qgrabs.com?re...
zombie said
I dont know ...about this oreedoo. When I called customer support this morning, it still felt like Qtel.
SixLock said
I hope its not going to be ...I hope its not going to be another "Virgin Mobile" :)
Typhoon-2012 said
yeah ...Looks like old wine in a new bottle
MarcoNandoz-01 said
Orrendo" in Italian means ...Orrendo" in Italian means "horrible"...I m not joking! I knew the abc of marketing was checking what a word means in other languages before launching it as a brand
No, Not Everyone Has A Moral Right To Feel Offended By Just Any Satire or Criticism...
WATCH " The dancing boys" This short documentary will blow your mind http://www.youtube.c...
FlyingAce said
Not Concerned at all, been a ...Not Concerned at all, been a Vodafone user since the Day, I arrived in Qatar...
ashur786 said
1977 marketing in 2013. ...1977 marketing in 2013. Welcome to ooredoo.
Still waiting for my fiber optic connection btw. Hoping ill get it before grand kids.
ara.pyxis said
Too long. They should have ...Too long. They should have kept something short.
timebandit said
Red ...Red - just drop the oooooo's
Grab a bargain and use this link so I can get some referral credits ;) http://qgrabs.com?re...
smoke said
I dont know what all the fuss ...I dont know what all the fuss is about...from what i gather we are still gonna be Qtel
"Ooredoo = Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria."
They just didnt have a single brand name for their group of companies acquired/set up over the years. Given that it all started from Qtel in Qatar i suppose.
That being said ooredoo my cup of coffee now.
Good Fortune always comes knocking at your door...when you are sh*tting in the toilet!
SixLock said
OO-RED-OO ...OO-RED-OO
ROFL
ghazalz said
:'( People responsible should ...:'(
People responsible should be punished.
Palancole said
the logo s.ucks ...the logo s.ucks
xpressodoc said
its always been i want for ...its always been i want for qtel..wonder when they will change from 'i want'to 'i give'..
thexonic said
Copyright infringement! ...Copyright infringement!
===================
Purple Cedar Animation Qatar
Facebook/purplecedar
casanova said
Damn.... That's a fine piece ...Damn.... That's a fine piece of clever branding....
Just remove double O from both the sides and you will find "RED" written in between...
I bet it is going to be known as "RED" in future....
Only if Wisdom tooth brought wisdom - Saud
AngelinaBallerina said
Sounds like a Maldivian ...Sounds like a Maldivian island or a Japanese cartoon person!!
doha estate said
HALA will be changed to ...HALA will be changed to 00HLALALA
Translator said
Seems that there is an ...Seems that there is an expected struggle with the arabic version of the name already. A long article in the arabic Raya newspaper about cooperation between ooredoo and samsung, in which they wrote all Ooredoos in Latin characters and Samsung in arabic.
arman.nerpio said
Looking for IT Technical Support or IT Technician Jobs in Qatar ...Contacts: Mobile No. +966556524726
Email: arman.nerpio/-a-t-/hotmail.com
Cisco Certified Network Associate Module 1-4 Fast Track Training
April 15-19, 2013
B.S. Computer Engineering Graduate
Virgen Delos Remedios College 1998 - 2003
Cisco Certified Network Associate Module 1-4 Fast Track Training
April 15-19, 2013
B.S. Computer Engineering Graduate
Virgen Delos Remedios College 1998 - 2003
National Pipe Company Ltd.
Al Khobar, Saudi Arabia July 2011 - Present
PMMO/Parts C