Qtel Qatar Adopts Ooredoo as New Brand
At a major event in Qatar last night, leading communications company Qtel (Qatar Telecom) rebranded as Ooredoo.
More than 2,000 people attended the event, which was broadcast live on Qatar TV. Attendees included government ministers, ambassadors, media professionals and customers of the company, which was established as Qatar Telecom back in 1987.
The launch of the new brand was celebrated by a spectacular multimedia and theatrical experience about the transformation into Ooredoo, representing the next step in the group’s evolution and celebrating the international achievements of one of Qatar’s leading companies.
H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo, said: “We have always put our customers at the heart of our business, and this new name shows that we want to be closer to our customers and engage with them in everything that we do. We are proud that Qatar, where the business was born, is the first country in Ooredoo’s international network to integrate with the new global brand. We are not simply about making connections, we are about enriching and empowering the people of Qatar and helping them achieve their goals,” he said.
The celebration also featured a specially-branded film and theatrical performances. Concluding the ceremony, a large group of children holding red balloons entered the amphitheatre, with an amazing ballet performance.
On the international stage, Ooredoo, which announced record-setting revenue and profits in February 2013, has confirmed that each of its operating companies in emerging markets across the Middle East, North Africa and South-East Asia will adopt the new brand during the course of 2013 and 2014.
These companies, in which Ooredoo already has a controlling interest, include brands such as Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.
The Qatari operation, formerly known as Qtel, was the first in the portfolio to take on the bold new brand.
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