Electrolux AB

The Worst Slogan Translations Ever
by The Idiot

13) When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." The company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant."

12) Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing Sucks like an Electrolux."

11) Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick."

10) Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea."

It's been 18 years since I joined Volvo, a Swedish company. Working for them has proven to be an interesting experience. Any project here takes 2 years to be finalized, even if the idea is simple and brilliant. It's a rule.

Globalize processes have caused in us (all over the world) a general sense of searching for immediate results. Therefore, we have come to posses a need to see immediate results. This contrasts greatly with the slow movements of the Swedish. They, on the other hand, debate, debate, debate, hold x quantity of meetings and work with a slowdown scheme. At the end, this always yields better results.

Said in another words:
1. Sweden is about the size of San Pablo, a state in Brazil.
2. Sweden has 2 million inhabitants.
3. Stockholm, has 500,000 people.