Fanatics, a leading global digital sports platform, has announced plans to further its strategic global growth by establishing a new office in Qatar, marking its entry into the Middle East.

The move signals Fanatics’ commitment to expand into regions where it can partner with transformative global sports properties looking to grow their businesses and reach fans across many parts of the sports landscape – including fan gear, collectibles and live events.

Fanatics, a global leader in digital sports, will open a regional hub in Doha, marking a new phase in its expansion plans to the Middle Easthttps://t.co/kBNIFFdxPk@fanaticsfest pic.twitter.com/Rnsbc8oPNu

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The new office, located in Doha, will serve as a hub for operations across the Fanatics enterprise and host members from various departments. This initiative builds on a landmark partnership signed between Fanatics and Qatar in February, which included a premier sponsorship of Fanatics Fest.

The highly anticipated event takes place from June 20 to 22 in New York City and establishes a new pathway for Qatar to strengthen its alignment with the global sports community.

Tucker Kain, Chief Strategy and Growth Officer at Fanatics, said: “As we expand our portfolio of businesses and brands, it’s crucial that we identify emerging markets where there is a real opportunity to amplify the engagement and passion around sports and collecting. We’ve researched and analysed the sports landscape across the Middle East for quite a while and are excited about what a local Fanatics operation can bring to the region.”

HE Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office in Qatar, said: “The establishment of Fanatics’ regional hub in Qatar demonstrates the confidence global industry leaders have in Qatar’s business environment and our strategic location. As Fanatics establishes its regional operations in Qatar, we gain a world-class partner, create opportunities for local talent development and knowledge transfer and position Qatar at the forefront of the digital sports development globally. This partnership will showcase Qatar’s dynamic sports landscape and foster deeper connections between our region and the global sports industry.”

Starting Friday at Fanatics Fest, Visit Qatar will curate an exclusive, invite-only lounge experience for corporate partners, C-suite executives, and select athletes and celebrities to network and connect throughout the weekend.

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