With its animated avatars and child commentators, Jeem TV’s pioneering F1 Kids programming is engaging the next generation of motorsport fans across the Arab world like never before – and doing so entirely in Arabic.

Now in its second year, Jeem TV, beIN MEDIA GROUP’s leading Arabic-language children’s channel, is transforming how children experience the high-octane sport of Formula 1. Blending education with entertainment, the innovative programme is making the often-complex world of motorsport both accessible and enjoyable for young viewers.

F1 Kids uses cartoon-style driver avatars, child-friendly radio transmissions, and insights from young guests, along with interactive elements like quizzes, 3D-augmented graphics, and simple technical explainers, making learning fun, sparking curiosity, and demonstrating how education and entertainment can work together to build long-term interest in motorsports.

Delivered entirely in Classical Arabic, F1 Kids provides an entertaining gateway into the sport, ensuring the content is not only accessible across diverse Arabic dialects, but also contributes to the preservation and appreciation of the Arabic language among younger generations. By introducing Formula 1 to young audiences in their native language, beIN is inspiring a new generation of motorsport enthusiasts who may one day pursue careers in sports, media, or engineering.

F1 Kids covers seven Formula 1 race weekends this season, starting with the Monaco Grand Prix in Monte Carlo, followed by Austria, Great Britain, Netherlands, Singapore, Brazil and Abu Dhabi. Each race weekend, Jeem TV’s F1 Kids programming will feature three episodes: a pre-race show on Saturday, a live race-day broadcast on Sunday, and a post-race recap on Monday.

In the pre-race episode, Jeem TV presenter Iman Bakhache joins puppet co-host Anbar in a playful, competitive format. Together, they look back at past races, highlight key moments, and share inspiring stories from the world of motorsport, with the first episode shining the spotlight on Ferrari driver Lewis Hamilton.

The Monaco Grand Prix race race-day show, kicking off at 15:30 Doha time, brings young fans even closer to the action. Iman welcomes two guest children to the studio to talk about their passion for F1, with features including a Monaco Grand Prix report, an online interview with an F1 expert, and a live segment from beIN SPORTS F1 reporter Stephanie Saad in Monaco. The children also compete in a fun true-or-false quiz about Formula 1. After the show, the Monaco Grand Prix race airs starting at 16:00 Doha time with commentary from beIN’s F1 expert Younis Al-Araj and a young co-commentator.

The weekend wraps up with a post-race episode hosted by Iman and Anbar. Each recap will include analysis from a Formula 1 expert, reflections from a young motorsport fan, and highlights from the race. The episode aims to deepen young viewers’ understanding of the sport while celebrating its most exciting moments.

F1 Kids has earned industry praise for its fresh and inclusive approach to broadcasting, including being named Best Kids Initiative of the Year 2024 at the BroadcastPro Awards. It stands as a model for how global sports can be made accessible, inspiring, and culturally relevant for young viewers across the Middle East and North Africa.

Catch the first F1 Kids broadcast of the season this weekend, live from Monaco, and only on Jeem TV.

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