Qatar Duty Free (QDF) was named Best Airport Retailer of the Year for the third consecutive time at the prestigious Frontier Awards 2025 held in Cannes, France. The triple win reaffirms QDF’s position as a global leader in airport retail.

In addition to the top retailer award, QDF also received accolades for ‘Best Specialty Concept – Hybrid & Food & Beverage’ for its Souq Al Matar retail concept, and ‘Retail Activation of the Year’ for its innovative ‘Live the Formula 1 Life’ campaign.

Souq Al Matar was recognized for its unique combination of retail and hospitality that celebrates Qatari heritage through locally inspired gifts, artisan food, and crafts, offering travelers a culturally rich and welcoming environment.

The ‘Live the Formula 1 Life’ campaign transformed Hamad International Airport into an immersive Formula 1-themed experience featuring racetrack installations, interactive exhibits, photo zones, and exclusive merchandise, showcasing QDF’s expertise in blending entertainment with retail engagement.

Qatar Airways Group CEO Engr. Badr Mohammed Al Meer lauded the recognition as reflecting QDF’s unwavering commitment to innovation, excellence, and enhancing passenger experiences. He emphasized that the achievement is a testament to the creative and dedicated QDF team who continue to elevate Hamad International Airport as a world-class retail and dining destination.

QDF operates over 200 retail and dining outlets at Hamad International Airport, offering a wide range of global brands, essential products, and unique retail concepts tailored to meet the evolving expectations of millions of travelers annually.

The Frontier Awards, widely regarded as the pinnacle of the travel retail industry, celebrate creativity, innovation, and operational excellence across duty-free and travel retail sectors worldwide.

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