Part of Qatar’s northern tourism development strategy, the Visit Qatar activation has been designed as a culturally authentic, community-driven, and environmentally conscious experience celebrating the nation’s maritime heritage and coastal traditions.

Curated as a living village along the northern shoreline, the Al Ruwais activation will offer residents and visitors the opportunity to engage with local fishermen, artisans, storytellers, and chefs through immersive experiences that blend heritage preservation and education.

Al Ruwais will bring together multiple themed zones inspired by Qatar’s maritime history, anchored by a central dhow installation and a traditional souq that will host artisan stalls and interactive games linked to fishing and harbour life.

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