The idea behind the project was simple yet complex at the same time: to break the pattern of the cosmetics market, characterized exclusively by brands that offer products at extortionate prices, to offer everyone the opportunity to buy high-quality Make-Up, Skin Care, and Body Care collections, at the right price and make them accessible to all.

Their experience in the sector, knowledge of the entire production chain, and beauty trends were the basis for creating a retail concept that met the wishes of everyday consumers: their intuition led to the elimination of expensive intermediate steps between producer and consumer, instead of investing in the quality of textures and skin feel whilst maintaining a very competitive market position.