How Four One One salon is rewriting the beauty narrative in Qatar

How Four One One salon is rewriting the beauty narrative in Qatar

Qatar Living
By Qatar Living

Several years of trying out multiple salons, one thing is pretty clear – we don’t go to the salon to just look a certain way. We go to feel a certain way. And with that mission at the forefront, Four One One salon in Doha is creating beauty experiences with a difference.

For years, we’ve been inundated with advertisements about skincare and beauty treatments that can make us look and feel better. These spectacular before-after transformations come at the heavy price of a fine print that’s usually skipped.

The long-term side effects aren’t just on our skin and bodies, they’re on the environment too. Introducing Qatar’s very first luxury natural beauty destination, Four One One salon is changing the way we perceive and experience beauty and skincare.

The award-winning salon and finalist at Beauty World Middle East Awards offers some of the best skincare, treatments, massages, and skin and hair products highlighted by the use of all-natural Korean products.

With two British skin therapists, some of the city’s top massage therapists, international hair professionals, a homegrown, 10 free (10 harmful chemicals removed) vegan certified halal and vegan breathable nail polish line, a unique Korean lash extension system called Wink Magic, BL Lashes, Mamunia natural air fresheners and fabric deodorizers, fabulous hand and feet treatments by Koelf, and its own hammam inspired body ritual it’s no surprise that Four One One salon is easily the country’s most unique beauty offering. 

Go green

Eco-friendly beauty and skincare are taking over the globe – and Four One One is spearheading some very unique and interesting green beauty initiatives in the local Qatari industry. The salon runs on an ethos where awareness and conservation are at the helm.

They want to do everything possible to save the Earth’s natural resources and reduce their carbon footprint on the planet.

They’ve made great strides with their progressive offerings that are as luxurious as they are eco-conscious. When you book an appointment at Four One One, you get to indulge in natural, vegan, organic, cruelty-free, and environmentally friendly products with sustainable packaging and positive impact.

Selected by one of the local recycling companies as their Green Ambassador, the salon is additionally always looking for ways to produce natural energy.

All-natural luxury skincare? Sign us up

Diamonds may have been girls’ best friends, but nowadays it's skincare. And this isn’t a regular best friend – this is a luxurious one that contains natural, active ingredients that target a range of skin concerns. Ladamer, the professional Korean facial and skincare line at Four One One is the only brand you’ll ever need.

Its secret is in its patented Acell-300 oriental herb complex, which has proven to increase moisture within the skin, also creating a barrier over the skin to lock in herbs and nutrients. You’re not just getting a quick fix here, you’re taking a dedicated journey to attain healthy and vibrant skin that breathes well, looks great, and feels fantastic.

The skin therapists are experts at treating issues such as acne, pigmentation, dryness, sensitivity, sun damage, and rosacea.

The facial treatments have up to 14 steps, starting with a double cleanse, skin-specific exfoliant, plus two masks. All treatments provide a luxurious face and neck massage to ease away tension and enhance blood circulation.

The experience is enhanced with a skin-specific Ampoule. With more than 58 natural skin-specific facial products and 6 specialty natural massage products from Ladamer, rest assured you’re leaving with a clear, healthy, and glowing complexion.

The treatments combine the expertise of highly trained therapists and Ladamer’s aesthetic skincare products to achieve immediate as well as long-term goals.

A trusted skincare therapist, personally assigned to you, customizes each facial treatment. All you need to do is sit back and relax in a calm, soothing environment created to ease away your stress as your skin rejuvenates. Finish off with moisturizer, eye cream, and the all-important sunscreen.

Game-changing vegan nail care - a Qatari brand

Four One One’s homegrown nail care brand is manufactured and named with the Qatari community and citizens in mind. It has gone all out and has manufactured the Pantone color of the Qatari Flag naming it “al Adaam”.

These are 10 free vegan halal certified and breathable nail polishes, all of which are non-toxic, plant-based, and cruelty-free. The polishes last for 7-10 days and dry in 3 minutes. Safe for children and pregnant women too, these polishes were nominated as finalists by Beauty World Middle East in the Game Changer, Homegrown Talent category within just six months of launching.

You can also find them in the new nail bar at Sharq Village & Spa, a Ritz Carlton Hotel, Doha, and their retail shop.

Lashes in a flash

Four One One has partnered with the top global lash brand BL Lashes to provide the highest quality and most innovative eyelash extension products in the world.

Get your desired look with fully certified and experienced lash artists that ensure you get an excellent experience with great products, service, and price.

The salon has also partnered with Wink Magic to deliver lash extensions in just 10 minutes and this patented technology lasts two weeks.

Elevated hair care

Color experts, blonde specialists, and creators of iconic trends, Four One One are taking the salon experience up a notch with elevated hair care featuring patented Korean wash units. These open into beds to allow the body to relax and the wash system is fitted with special water filters that remove contaminants and minerals so the scalp can repair itself.

Experience natural hair treatments by the premium brand HAU, renowned for patented products such as the natural vegan sulphate-free hair shampoo, hair mask treatment, and hair conditioner, all manufactured in Korea. These products add nutrition to the scalp to nourish and hydrate the hair and encourage hair growth.

Happiness is a hammam ritual

If 100 minutes of happiness sounds like you, the Four One One Detoxifying Hammam-Inspired Ritual is a great place to start. The ritual begins with a lemon-coffee-olive stone scrub, followed by a rose and jasmine rhassoul clay application. After cleansing, a soft water mist follows, with a full-body massage incorporating cardamom amber oil. Finally, a tangerine fig buttercream application closes the session.

And for those who are keen to repair and replenish their skin, the Four One One Lymphatic Ritual transforms the texture and tone of the skin through the regenerative powers of vitamin-rich marine plants, arctic white peat, organic mushrooms, and sun-filled berries for a complete therapeutic experience. This ritual is perfect for those who have sunburn, pregnant, severe sensitivity, eczema, and psoriasis. 

Loyalty is rewarding

At Four One One Salon, your loyalty never goes unnoticed. And in this case, not only does it get the due credit it deserves, that credit is also tangible.

You get great discounts on services for being a returning customer. The loyalty program partners with local institutions such as QIC and Urban Point, with QNB coming soon.

Some of the discount partners include Hamad Hospital, QBBF, Community College, Doha College, Entertainer, and MyBook. The delivery apps featured in the loyalty program are Snoonu, Rimads, Majoor, and Talabat.

There’s absolutely no reason not to book an appointment. Whether you just need beauty and skincare advice, want to dress up for an occasion, give a gift card to a close friend or family member, or just need some me-time with luxurious pampering that’s all-natural, call +974 33379776.

You can also order their products online at


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