14th Heya Arabian Fashion Exhibition 2018
The highly anticipated 14th Heya Arabian Fashion Exhibition kicked off on Friday (26th October), delighting guests with stunning Arabian and modest clothing creations from around the fashion world. Qatar Living, Community Partner to the event, were there to see what the global fashion industry, including Qatar’s home-grown designers, had to offer discerning shoppers this year. Watch our video to find out more:
The exhibition’s opening fashion show saw models from a number of global brands sashaying along a white stylised runway, unveiling distinctive, trendsetting fashion styles created for this year’s Autumn and Winter seasons. Crisp and feminine designs dominated the Belgium brand, Alter Era. Spanish designers, Antonia Jerena, Bouret, Lucia de Miguel and Inunez, brought a splash of colour to the runway with their flowing designs. New York brand, Tosca, showcased a collection of classic, elegant ensembles. Whilst Debaj’s abayas exuded high fashion glamour, and Luna Italia’s abayas and gowns radiated chic and luxurious form.
Later in the evening, abayas, jalabiyas and evening gowns from Qatari designers, Bride Atelier, Closhe Couture, Farasha, Hamdah, Noon Design and Sharifa Style, and from Moroccon brand, Caftan Lella Salma, also graced the runway.
Away from the fashion shows, guests were invited to wander amongst over 230 exhibitor booths. Designs and brands from 14 countries showcased the latest Arabian fashion designs for abayas, jalabiyas, kaftans, hijabs, shaylas, veils and evening gowns, as well as other modest fashions. Guests were also able to peruse and purchase make-up and perfume, and a myriad of accessories, including bags, hats, shoes and belts.
At Friday’s event, renown designer Marion Milenovic from the brand Tosca New York, gave an insight into the challenges of running a business in the fashion industry. And, co-founders from the brand, Alter Era, gave the audience a flavour of the fashion scene in Belgium. Make-up artist, Abeer Alyaseen also ran a workshop offering guest makeup tips and advice. Over the duration of the event, numerous forms and workshops designed to inspire and empower women through art, fashion, business and beauty will be held and led by industry experts.
The event, which is being held at the Doha Exhibition and Convention Centre (DECC), runs for five days, concluding on October 30th. Organised by Design Creationz and sponsored by Tajmeel, the exhibition is Qatar’s largest and most influential fashion event. Providing a platform for Arabian and modest fashions, the event not only showcases designers and brands from all over the world, but also shines a light on the growing number of Qatari brands in the fashion arena. Indeed, over 170 Qatari brands are represented at the show, the greatest number at the event to date.
If you haven’t visited the exhibition yet, there is still time to join in this fashion extravaganza. Sunday 28th and Tuesday 30th the exhibition runs from 10am to 10pm. Monday 29th runs from 12 noon to 10pm. Alongside the fashion shows, forums, workshops and exhibitions, a number of other exciting events will also take place. Monday evening will host an awards night from 7:30pm onwards, to recognise and honour key players in the Arabian fashion industry. On Tuesday evening graduates of the Qatar International Beauty Academy will attend for the Tajmeel Graduation ceremony.
The final event days are Ladies only days, with access for girls of 13 years and above only.
For information on daily event activities and designers/brands hosted at the exhibition, check out the following links:
Visitors can pre-register to attend at www.heya.qa/visitors
For any further information contact the event organisers on +974 7097 4990 or firstname.lastname@example.org
Are you heading to the Heya Fashion Exhibition? Let us know what you thought in the comments box below.
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