Sony’s Alpha α7S Full-Frame Camera available now at Fifty One East

Sony’s Alpha α7S Full-Frame Camera available now at Fifty One East

Qatar Living
By Qatar Living

Fifty One East, the premium luxury retail chain in Qatar, and Sony Middle East and Africa, the leading consumer electronics brand, today announced the launch of Sony's new α7S model, part of the acclaimed α7 and α7R family of the world’s smallest full-frame interchangeable lens cameras.

The new cameras puts extraordinary sensitivity, low noise and spectacular 4K video quality into the hands of professional photographers and videographers.

The Sony's new α7S model will be available at all Fifty One East outlets located in Al Maha Center, City Center Doha and Lagoona Mall in addition to all Virgin Megastores at Villaggio and Landmark malls.

The innovative α7S camera features a newly developed, 12.2 effective megapixel 35mm full frame Exmor® CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409,600 with unprecedented dynamic range and low noise.

The new model is also the world's first camera to utilise the entire width of a full-frame image sensor in 4K video acquisition, and does this without cropping or line skipping as it can read and process data from every one of the sensor's pixels.

This allows 4K video shooters to utilise all of the artistic and creative benefits provided by the unique sensor.

Wide ISO Sensitivity (ISO 50 – 409,600) and Impressive Dynamic Range

Sony, the world's largest manufacturer of image sensors, has developed a unique 12.2 MP sensor with extraordinary sensitivity that allows the α7S camera to collect dramatically more light than traditional cameras and to produce beautifully detailed, low-noise images in even the darkest environments.

The camera also features a newly developed on-sensor technology that allows it to optimise the dynamic range throughout the entirety of the ISO 50 – 409,600 sensitivity range.

And this on-sensor technology also broadens the range of tonal gradation in bright environments while also minimising noise in dark scenes, allowing the camera to deliver impressive results in these extreme conditions where other cameras (and image sensors) typically struggle.

World's First Full-Frame Camera with Full Pixel Read-out(without pixel binning) during Movie Shooting

With the new α7S camera, the high-speed read out of the 35mm full-frame image sensor combined with the high-speed processing of the BIONZ X processor enables significant improvements in video quality.

These powerful components allow the camera to process data from all of the sensor's pixels and output stunning HD and 4K (QFHD 3,840 x 2,160 pixels) video4 while utilizing the full-width of the sensor.

In addition to the benefits for low-light shooting, the read out of all pixels frees the video from aliasing, moire and false colour artifacts (as opposed to pixel binning) to achieve the highest quality video.

Additional Pro-Quality Video Functions

In video mode, the α7S can output 4K video at QFHD (3,840 x 2,160) to an optional external 4K compatible recorder, and can record full HD (1,920 x 1,080) at frame rates of 60p, 60i, 30p and 24p directly to a compatible memory card.

Video modes can be changed from full-frame to APS-C (super 35mm equivalent) if desired, and in this crop mode, the camera can support high frame rate 120fps shooting at standard HD resolution (1,280 x 720p), creating a 5x slow-motion effect.

The α7S camera is also equipped with S-Log2 gamma. Common to Sony's range of professional video cameras, S-Log2 expands the dynamic range by up to 1,300% to minimize clipped highlights and loss of detail in shadows.

Additionally, for the first time ever in a Sony α camera, the α7S adopts the workflow-friendly XAVC S recording format in addition to AVCHD and MP4 codecs. XAVC S format allows for full HD recording at a data rate of 50 mbps with lower compression for improved video quality.

Other specialist video functions on the new camera include a picture profile that can adjust settings like gamma, black, level and colour adjustment, and can be saved for use in a multi-camera shoot.

It also has Full HD and 4K base band HDMI® output, time code/user bit for easier editing, synchronous recording feature with compatible devices, various marker and zebra displays on both the LCD screen and viewfinder and can dual record XAVC S as well as MP4 (1,280 x 720 @ 30p).

Low-light Shooting Advantages

The high ISO sensitivity range of the α7S camera is extremely effective for still image shooting, especially in low-light conditions, where the camera can shoot at high shutter speeds while keeping noise as low as possible.

This is particularly useful for shooting indoor, dimly lit sporting events or other situations where most cameras typically struggle.

The camera is also equipped with the same high-precision Fast Intelligent AF system as the α7R camera, with drastically improved low-light AF sensitivity that can go as low as -4EV.

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