Moncler fragrances launch at Salam Stores at the Gate Mall
Moncler unveiled the brand’s first-ever fragrances, Moncler Pour Femme and Moncler Pour Homme – two perfumes that signal a veritable expedition for the senses. Intertwined in their chemistry and narrative, both creations reflect a bold synergy of nature, exploration and discovery – the cornerstones of the Moncler universe, a global brand synonymous with mountain heritage and a new concept of luxury. In a harmony of contrasts, each scent evokes a crisp, cool ode to the great outdoors wrapped in an opulent cocoon of warmth.
Philippe Bénacin, Interparfums CEO commented: “After several years of discussion, research and
development, these two fragrances have come to life in a way that truly captures the essence of Moncler.
As the chairman and CEO of Moncler, Remo Ruffini has accompanied us throughout the process, closely
following the global concept as well as the finer details. Moncler as a brand has such a covetable status –
it’s a brand that really embodies innovation, which is why these perfumes feel like the perfect continuation
of its story. With these two fragrances, even the bottle itself is a new adventure, a new spirit, and a new
way of communicating – whether it is to write your name, a special message or anything you like.”
Moncler Pour Femme and Moncler Pour Homme are the latest in a long line of inspirational creations by
the House and a natural extension of a 360° lifestyle brand celebrated around the world for its heritage of
mountain excellence. Built on the solid foundation of a pioneering outdoor spirit and natural drive for
innovation, Moncler represents a world standard in quilted down jackets for women and men, as well as
dynamic clothing and accessories lines that stand at the junction between modern luxury and high-
performance sportswear. Today, Moncler, through the Moncler Genius project, is a creative hub which calls
on a myriad of guest designers to celebrate different voices and breaks boundaries through design and
innovation.
With its revolutionary LED design, the ‘borraccia’ flask-shaped bottles of Moncler Pour Femme and Moncler
Pour Homme forge an inextricable link with the House’s mountain roots and adventurous spirit. The
fragrance duo shares a unique Mountain Woods accord exclusive to Moncler. This warm, sophisticated
woody element is a common DNA that evokes the pioneering spirit of the House. Beyond this accord, each
fragrance unveils an intrinsic blend of prestigious natural materials and unique accords formulated in the
hands of perfumers Nisrine Grillié, Quentin Bisch, Antoine Maisondieu and Christophe Raynaud at
Givaudan.
“The Mountain Woods accord is the common thread between the women’s and men’s fragrance. For its
woody, outdoors feeling, we used cedarwood. For the stylish sophistication of the house, we worked with a
saturation of amber. Together with Antoine Maisondieu, we added sandalwood for its comforting, creamy
warmth.” – Nisrine Grillié
A revolutionary bottle
Both the Moncler Pour Femme and Moncler Pour Homme fragrances are showcased in a unique
‘borraccia’ flask-shaped bottle encircled with a ribbed silver case and cap – a utilitarian echo to Moncler’s
mountaineering origins and the iconic quilted construction of a Moncler jacket. This landmark bottle design
marries a bold silver finish with clear glass revealing the light amber liquid of Moncler Pour Femme, while
the Moncler Pour Homme bottle features a silver-dipped effect. The Moncler Pour Femme bottle is
distinguished with a softly curved base design, while the Moncler Pour Homme bottle falls in a straight line
to the base.
Taking a unique stance in the global fragrance market, a LED screen adorns the bottle of the rechargeable
150ml edition of the Moncler Pour Femme and Moncler Pour Homme Eau de Parfum, with an illuminated
message panel customizable via a Bluetooth-powered smartphone app. This playful innovation allows you
to write a personal note that appears in scrolling red letters across the bottle’s mirrored façade when
activated by the Moncler logo-shaped push button in contrasting white (Moncler Pour Femme) or black
(Moncler Pour Homme). Perfect for a nickname, special message or holiday greeting, this exclusive
technological design feature is a lasting echo of the Moncler spirit: from the mountains to the city.
The Moncler Pour Femme and Moncler Pour Homme bottles are packaged in a premium matt card box
emblazoned with the iconic Moncler logo as an oversized tonal graphic device, as well as the signature
‘feltrino’ fabric patch.
Moncler pour femme
A floral woody musky fragrance, Moncler Pour Femme is the work of perfumers Nisrine Grillié and Quentin
Bisch. Containing a pair of custom accords designed exclusively for Moncler, the fragrance opens with the
crisp, bright sensation of the Powdery Snow accord – reminiscent of the evanescent beauty of freshly fallen
snow.
“Quentin Bisch and myself wanted to keep the freshness and minerality of snow with the warm, comforting
sensuality of wood notes. Moncler Pour Femme needed to smell powdery like fresh snow but with a feeling
that you really want to wrap yourself up in it. Think of fresh powder on a mountain top with the sunlight
shining through the snowflakes – that is the exclusive Powdery Snow accord we created for this scent.”
Nisrine Grillié
Lifted with the radiance of Italian Bergamot, it evolves through a bouquet of white florals – Jasmine
Sambac and sweet Heliotrope – to plunge headfirst into the warm embrace of the exclusive Mountain
Woods accord. Exclusive to Moncler, this base note envelops the wearer, mingling the seductive essences
of amber, cedarwood and sandalwood. Its luxurious and heady drydown fuses with natural vanillin, for a
feminine allure that lingers well after dark.
“The bergamot is a very bright extraction that is more floral than citrus. It accentuates the brightness of the
powdery snow and creates a fluid transition between the top note and the base. The heart of the scent has
a blooming jasmine note that is bright, light and sunny, that links the powdery top note and the vibrating
warmth of the woody base. The heliotrope integrates with the natural vanilla for its soft, creaminess.”
Nisrine Grillié
Moncler perfumes are available at Salam Stores at the Gate Mall
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