WATCH: Qatar Living visits the Laha Premier

By QL Videos

As Shop Qatar continues, the Qatar Living team visited the fabulous Laha Premier at Doha Festival City shopping mall. 

Currently in its 7th Edition, Laha Premier is a Business to Consumer (B2C) exhibition that invites premium brands to showcase their latest collections of fashion accessories, jewellery, watches and perfumes.

The exhibition till Tuesday, 5th February, 2019 and takes place over the course of 4 weeks with new groups of exhibitors every week.

The word "Laha" means "for her" in Arabic and is rightfully named so because the exhibition is mainly aimed at women from Qatar.

As the exhibition is taking place in the Doha Festival City shopping mall, it provides an opportunity to expand the target market to all the women in Qatar who are interested in premium products.

 

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