By : Fazmina Samat

Qatar’s fashion scene is thriving with creativity, elegance, and cultural pride. Homegrown talents are redefining modern luxury while staying deeply connected to the region’s rich heritage. From contemporary takes on traditional attire to bold, trendsetting designs, these Qatari brands seamlessly blend tradition with innovation.

Each designer brings a unique vision to the fashion scene. Be it through reimagining modest wear with a fresh perspective or crafting statement pieces that capture the spirit of Qatar. These local brands are not just making waves here at home; they’re putting Qatari fashion sense firmly on the global map.

Following are the brands that noteworthy of keeping in your radar. 

Afraa Boutique 

Qatar's Afraa Boutique, founded by Afraa Al-Noaimi, offers ready-to-wear collections celebrating women through a 'contemporary classic' aesthetic. Merging minimalist femininity with Qatari roots, the brand's clean lines, bold colours, and artistic details draw from global inspiration, resulting in fluid, elegant, and modern pieces that honour the versatility of women.

 

 

 

 

 

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A post shared by Afraa Boutique | عفراء بوتيك (@afraaofficial)

1309 Studios 

Qatar's 1309, established in 2015 by Ghada Al Subaey, is a ready-to-wear label crafting a 'contemporary bohemian' aesthetic for women. Marrying minimalist femininity with Qatari inspiration, their collections feature clean lines, bold colors, and artistic details. Inspired globally, their fluid and elegant designs offer a modern edge, celebrating the versatility of women. Renowned for their seasonal signature prints, created with Arab artists, 1309 transforms each piece, particularly in their ready-to-wear and Abaya lines, into a collectible work of art. 

 

 

 

 

 

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A post shared by 1309 studios | ١٣٠٩ (@1309studios)

mhefhef 

Mhefhef, meaning 'breezy lightness,' was founded by Mashael Alnaimi in Doha in 2020 with a commitment to natural, sustainable, and timeless design. Crafted from 100% organic fabrics, the brand embodies an eco-conscious philosophy, creating pieces that are both a pleasure to wear and enduring in their appeal.

 

 

 

 

 

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A post shared by SheikhaMozaFashion (@sheikhamozafashion)

Aldukan

Aldukan, was established in 2008 by Alanoud Almeghaisib, uniquely reimagining the abaya by merging traditional designs and embroidery with modern fashion trends. Through bold experimentation with patterns and textures, the brand caters to the diverse Gulf woman. Aldukan's vibrant colors and intricate details weave together the story of Arab women's fashion passion and their rich cultural narrative.

 

 

 

 

 

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A post shared by Aldukan الدكان (@aldukan)

Drizzle

'Drizzle' transforms nature's beauty into wearable art, where each piece reflects a delicate dance between the environment, heritage, and culture. With a vision that spans the globe, the brand embraces diversity, inviting all to connect with its universally inspired designs and weave themselves into a shared tapestry of style and identity.

 

 

 

 

 

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A post shared by D R I Z Z L E درزل (@drizzle.qa)

Hamadis

'Hamadis' is where the living world and global heritage inspire modern style. Drawing from plants, earth, and diverse traditions, the brand blends organic shapes, rich textures, and enduring craftsmanship into story-driven pieces for the contemporary, expressive individual.

 

 

 

 

 

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A post shared by HAMADIS (@hamadisofficial)

HARLIENZ

Harlienz, a brand named in honor of powerful women, was founded in 2013 by visionary self-taught designer Haya Al Adsani. Inspired by her life and travels, Harlienz creates versatile contemporary pieces, including abayas, designed for seamless style and exceptional comfort. The brand's core mission is to empower women with inner confidence, celebrating their individuality and strength through clothing that reflects their personal story.

 

 

 

 

 

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A post shared by HARLIENZ (@harlienz)

Maryam Al Darwish

Maryam Al Darwish, a 2015 graduate of VCU Qatar, launched her brand in Doha after her award-winning senior collection. Celebrated for its modern and modest aesthetic, featuring chic asymmetry and bohemian embroidery, the brand has released successful Ramadan and Abaya collections. Her unique style earned her Grazia's "Emerging Talent Award" in 2018, solidifying her position as a distinctive Qatari designer.

 

 

 

 

 

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A post shared by Maryam Al Darwish (@maryam.aldarwish)

TRZI

TRZI is a fashion brand for the modern woman rooted in Qatari tradition. Beginning with a reimagined abaya, the brand's mission is to offer exceptional quality and a tailored experience. With a vision for expansion and a commitment to ethical and conscious design, TRZI embodies its cultural DNA in every product and service.

 

 

 

 

 

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WAAD

 Established in Qatar in 2010, our Abaya brand passionately crafts uniquely elegant and easy-to-wear abayas for the modern Muslim woman in all her diversity. With a strong online presence, we prioritize customer customization, ensuring each luxurious piece is a perfect and personal expression.

 

 

 

 

 

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A post shared by WAAD (@waaddesigns)

 WADHA

WADHA, launched by Qatari designer Wadha Al Hajri in 2010, is a women's ready-to-wear label where Qatari heritage meets modern minimalism. Her collections artfully blend tradition with contemporary silhouettes and masculine-feminine tailoring, set against soft monochromatic luxurious fabrics. Al Hajri's signature geometric hand embroideries and Islamic art-inspired latticework add a unique dimension. A pivotal moment came in 2013 when she became the first designer to exhibit at Doha’s Modern Art Museum, leading to recognition from Italian Vogue's Franca Sozzani and an invitation to Milan's Vogue Talents.

 

 

 

 

 

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A post shared by WADHA وضحى (@wadha)

 V A N D E L L A 

Born in 2017 from the ambition of a young artist, Vandella is a contemporary fashion brand inspiring women to grow through its designs. Offering a range of staple pieces from Abayas to ready-to-wear, Vandella's German name, meaning 'desire and dreams,' perfectly encapsulates its fantasy-driven aesthetic and the message it shares with its community.

 

 

 

 

 

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A post shared by V A N D E L L A — ڤانديـلآ (@vandellaline)

 YASMIN MANSOUR

From its Qatari roots, Yasmin Mansour's vision for high-end fashion was profoundly reshaped by the stillness of the 2020 lockdown. Finding inspiration in discarded fabrics – symbols of resilience – the brand emerged with a deep commitment to purposeful creation and sustainable practices. Yasmin Mansour tells stories of transformation and untapped potential through every carefully crafted piece.

 

 

 

 

 

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A post shared by Vogue Arabia (@voguearabia)

𝗧𝗛𝗘 /// 𝗣𝗥𝗢𝗝𝗘𝗖𝗧

 

 

 

 

 

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A post shared by Raees Mostafa (@raeesmostafa)

NOWAYER

NOWAYER, a Qatari brand, speaks a new language of luxury in classic Middle Eastern wear and elegant dresses, where tradition meets modern sophistication. Empowering women of all sizes with exquisite, handcrafted designs from Doha, NOWAYER's abayas, shailas, and dresses radiate elegance. Driven by creative storytelling, each collection features meticulously considered details and a signature monochromatic palette with accents of charcoal, moss green, and sapphire blue, elevated by beautiful embellishments.

 

 

 

 

 

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A post shared by NOWAYER (@nowayerofficial)

 D A N A R I A D 

Dana Riad's avant-garde fashion journey began surprisingly at age six with Mickey Mouse as her muse, a catalyst for designs destined for fashion week. Undaunted by a patriarchal upbringing, her early, meticulous illustrations, fueled by a belief in female potential, showcased a unique taste and originality that foreshadowed her future as a visionary designer.