Alfardan Luxury Motors announces its official partnership with Aston Martin in Qatar
Alfardan Luxury Motors Co. has announced its official partnership with Aston Martin.
As the new authorized dealer for the British marque in Qatar, Alfardan Luxury Motors has inaugurated a state-of-the-art showroom and aftersales facility.
The impressive showroom, located at Alfardan Towers in West Bay, stands to underline Alfardan Luxury Motors’ commitment to Aston Martin, and its dedication to offering the finest in retail concepts in Qatar.
Featuring the latest in technologies, the largest Aston Martin showroom in the Middle East is designed to present clients and prospects with an immersive brand experience.
It is fully designed in line with global specifications to offer a well-rounded luxury journey from start to finish.
Accommodating up to 12 vehicles, it comprises new and timeless pre-owned car display areas, a dedicated handover space, a welcoming lounge and coffee bar, and a configuration zone where customers can create their own bespoke vehicles with the ultimate in specification options.
Alfardan Luxury Motors has also launched a dedicated Service Centre in keeping with its commitment to providing world-class services.
Conveniently located in the Industrial Area, Street 2, the new facility has been developed to meet the brand Aston Martin’s stringent international guidelines and offer customers a seamless aftersales experience with highly trained experts and factory-approved diagnostic equipment, ensuring vehicles are maintained to the highest levels.
Omar Hussain Alfardan, President and CEO of Alfardan Group, said, “We are delighted to welcome Aston Martin to our portfolio of luxury automotive brands in the State of Qatar. Aston Martin is one of the most highly sought after sports car manufacturers in the world; considering this and our commitment to offering the highest level service to our customers, there is no doubt that this partnership will be met by sports car enthusiasts with great excitement. This new endeavor further contributes to our commitment to our country in achieving the ultimate vision for excellence and economic sustainability.”
The showroom opening was marked by a showcase of Aston Martin’s entire line-up as well as the reveal of the highly anticipated DBX, the esteemed British marque’s first-ever SUV.
DBX signals a new era in Aston Martin’s goal to deliver exceptional performance, style and usability in a segment previously unexplored by the world-famous manufacturer.
Bringing both the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance, DBX sets a bold new standard in this sector.
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