DOMASCO proudly announces Volvo Cars’ global sales record
Doha Marketing Services Company W.L.L. (DOMASCO), the exclusive distributor of Volvo Cars in Qatar, has announced that Volvo Cars has set a new, sixth consecutive global sales record in 2019, breaking the 700,000 cars sold mark for the first time in its 93-year history.
The company recorded sales of 705,452 cars in 2019, an increase of 9.8 percent compared to 2018, solidly outgrowing the overall market across all regions.
For the occasion Faisal Sharif, Managing Director at DOMASCO, said: “We are very proud of Volvo’s unprecedented sales record for 2019 and for its continued success around the world.” He added: “The Qatari market certainly had a role to play in this achievement by an increase in sales and the positive feedback that we have received from our loyal clients. We hope this will be an encouragement for another successful year ahead.”
The new sales record is underpinned by continued strong demand for Volvo Cars’ award-winning line-up. Its three SUV models served as a particular highlight as the company gained market share in China, the US, and Europe amid stagnating car markets.22
The company also registered a strong demand for its electrified vehicles, both in terms of registered sales as well as in retail orders. Overall, Volvo Cars sold 45,933 plug-in hybrid models in 2019, an increase of 22.9 percent compared to 2018 and more than double the number in 2017.
Illustrating the strength of its portfolio and its sales performance in 2019, Volvo Cars surpassed the previous full-year sales record of 642,253 cars, set in 2018, nearly a full month before the end of the year. December was the company’s best-ever sales month, with a 23.4 percent year-on-year increase to 74,239 cars sold.
The XC60 SUV continues to be the best-selling car for the company globally, followed by the XC40 and XC90 SUVs, while the sedans and estates in the 90 and 60 Series also contributed to volume growth in China and Europe respectively.
In 2019 XC60 was the top-selling model with sales of 204,965 cars (2018: 187,339 cars), followed by the XC40 at 139,847 cars (2018: 75,828 cars) and the XC90 with sales of 100,729 (2018: 94,182 units).
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