Hyundai Motor unveils futuristic ‘Prophecy’ Concept Electric Vehicle
Hyundai's Prophecy electric concept car definitely doesn't look like any other Hyundai or any other car, for that matter. That's seems to be the direction into which the South Korean car manufacturers are heading.
Hyundai Motor has unveiled its new ‘Prophecy’ Concept EV during a video presentation showcasing the key elements of its styling and technology.
Featuring the timeless design of a classic car, ‘Prophecy’ is inspired by the company’s ‘Sensuous Sportiness’ design philosophy. It embodies ‘Optimistic Futurism’, which focuses on the emotional link between humans and automobiles by balancing nature and technology, emotion and practicality.
“Prophecy” follows suit with an iconic silhouette of perfect proportions that have been inspired by an aerodynamic design. Leveraging the extended wheelbase and shorter overhang, Hyundai’s designers have achieved the Ultimate Automotive Form, thanks to a new EV architecture defined by pristine surfaces and pure volume in combination with aesthetic harmony and functionality.
“We have brought to life yet another icon that establishes a new standard for the EV segment as well as pushing Hyundai’s design vision to even broader horizons,” said SangYup Lee, Head of Hyundai Global Design Center. “A part of that expansion is what we call Optimistic Futurism, a design concept embodied by ‘Prophecy’. With Optimistic Futurism, our aim is to forge an emotional connection between humans and automobiles.”
Hyundai Motor Group is expanding its product line-up to include 44 electrified vehicles, and Hyundai Motor Company alone plans to invest almost 50 billion Euros for research and development into future technologies by 2025. The expectation is to sell more than 670,000 battery and fuel cell electric vehicles annually by this time and to be positioned among the top three EV providers globally.
In Europe, more than 75% of the line-up will be electrified by the end of 2020, and the company aims to supply almost 80,000 zero-emission vehicles to European consumers this year.
Want to see what the Prophecy looks like up close? Here's a short design film.
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