19th edition of DJWE to showcase latest collections from more than 500 leading brands

19th edition of DJWE to showcase latest collections from more than 500 leading brands

QLNews
By QLNews

On February 5, 2023, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker revealed at a press conference the latest developments that thousands of visitors can expect to see at the upcoming 19th edition of the Doha Jewellery and Watches Exhibition (DJWE).

One of the longest-running and most anticipated events in Qatar’s annual social calendar, DJWE will run from February 20 – 25, 2023 at the Doha Exhibition and Convention Centre (DECC), under the patronage of His Excellency Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, Prime Minister and Minister of Interior of Qatar.

This year’s edition of DJWE is supported by Qatar National Bank (QNB) as the Official Sponsor and Qatar Airways as the Official Airline Partner. In an exciting new partnership, this year’s DJWE campaign will see music created by famed Qatari composer, Ms. Dana Al Fardan.

As the region’s largest business-to-customer show of its kind, visitors from across the region can marvel at the exquisite craftsmanship of over 500 globally admired jewellery and watch brands at DJWE. Spanning over 33,000 m2, the        most prominent jewellers from Qatar and the world will introduce new brands, limited edition collections and extraordinary showpieces.

Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, commented: “Qatar’s contemporary, yet classic, approach to luxury and style has made DJWE the flagship event it is today – a showstopping occasion that captures regional and global imaginations on an annual basis. Every year, DJWE provides thousands of visitors the opportunity to admire hundreds of priceless pieces up-close and meet some of the world’s most respected designers. This year we expect more than 30,000 visitors from around the world to come and view leading jewellery brands reveal their latest collections at DJWE.”

For his part, Mr. Yousef Mahmoud Al-Neama, Group Chief Business Officer at QNB said, “QNB Group is proud of its participation as the official sponsor to the 19th edition of the Doha Jewellery and Watches Exhibition, which has become a banner for luxury and elegance in Qatar and the region. Sponsoring this event is an annual tradition that the Bank maintains and that demonstrates our commitment to support national events and implement the Qatar National Vision 2030 which aims to diversify the local economy. In addition, our participation provides an important opportunity to position the QNB brand among the world’s finest and can encourage the local brands which are taking up a greater role in in the exhibition. We hope that the exhibition will continue its success as an annual event that is highly anticipated by jewellery and luxury watch enthusiasts in the region.”

At the press conference, and as a demonstration of the brand’s commitment toward the recurring exhibition, a special array of extremely rare and exquisite pearls was presented. The pearls are exclusive from the Hussein Alfardan Gallery, a personal collection of natural pearls and part of Alfardan Jewellery.

Also showcased at the conference were the latest designs by the uniquely Qatari concept, Papillon Jewellery, which launched in 2011 by Noora Al Ansari, the creative force behind the brand.

For the first time ever, this year’s edition of DJWE will see the debut of regional giant, Damas Jewellery, who will reveal their mesmerising Alif collection, a selection of exceptional high-end pieces and unique jewellery creations.

In addition, Louis Vuitton will showcase for the first time in DJWE their “Fantasy necklace,” a must-see 2.56-carat Monogram flower-cut diamond. Also new in this year’s edition are two of Qatar Duty Free’s most iconic cafés, Harrod’s Tea Rooms and Venchi, where DJWE visitors can savour delicious food and beverages. In addition, Valentino and Qatar’s Education Above All (EAA) Foundation will reveal a limited-edition collection of Valentino accessories that carry the logo of Educate A Child, helping to raise funds toward the cause.

Moreover, Phillips, a leading global platform for buying and selling 20th and 21st century art and design, will be present at this year’s DJWE. Phillips, in Association with Bacs & Russo, hold the world record for the most successful watch auctions.

Central to DJWE will be a purpose-built studio on-site where numerous interviews with renowned jewellery and watch experts will take place. With content shared on YouTube, global audiences will be able to tap into the striking conversations and ideas being generated in Doha.

A new partnership under Al Darwish Jewellery will see the addition of IDT Gemological Laboratories at this year’s DJWE, giving customers the opportunity to have their jewellery examined and certified by an internationally certified institute.

The 19th edition of DJWE also sees the return of Qatar Tourism’s Qatari Designers initiative, a long-running platform which demonstrates Qatar Tourism’s ongoing commitment to nurture local, creative talent. Established in 2017, the initiative has historically provided some of the country’s most recognised contemporary jewellery and watch brands with a springboard to help elevate their developing businesses.

Additionally, the much-loved Turkish and Indian pavilions have returned this year, with vibrant stalls featuring various brands and bespoke designs that each celebrate the unique heritage and culture of these countries.

Located in the heart of West Bay, DECC can be easily accessed by Doha Metro, with a direct route from Terminal 1 to the DECC Metro Station (Red Line), which has direct access to the exhibition halls.

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