Amir launches 3-2-1 Qatar Olympic and Sports Museum
The grand opening ceremony of the 3-2-1 Qatar Olympic and Sports Museum was inaugurated by His Highness the Amir Sheikh Tamim bin Hamad al-Thani on Wednesday, March 31, at Khalifa International Stadium.
HH the Amir toured the museum and received an overview of the exhibits and collection that commemorates sports and Qatari athletes, the history of the Olympic Games in Qatar, and the greatest developments that have occurred in sports culture across the globe and among Arabs in particular.
Additionally, he viewed galleries featuring sports collectibles and photographs from all across the world, as well as display screens with information about different sports categories and Olympic games.
The ceremony was attended by 400 guests, including HH Sheikh Jassim bin Hamad Al Thani, HE Sheikh Mohammed bin Khalifa Al Thani, HE Sheikh Hamad bin Suhaim Al Thani, HE Sheikh Joaan bin Hamad Al Thani, President of Qatar Olympic Committee, Thomas Bach, President of the International Olympic Committee, Gianni Infantino, President of FIFA, FIFA legends, and FIFA World Cup Qatar 2022™ Ambassadors.
Her Excellency Sheikha Al Mayassa said: “This is the very first museum in the Middle East dedicated to achievement in sports, to exploring the profound role of sports in society and in our personal lives, and is the only Arab institution to join the international Olympic Museums Network. In doing so, we demonstrate Qatar’s commitment to the ideals of the modern Olympic Movement, which recognizes the potential for athletic competition to lift the spirit, foster cooperation among people, and encourage a healthy and productive way of life."
As part of the ceremony, the Qatar Philharmonic Orchestra's children's choir performed and HE Sheikha Al Mayassa bint Hamad al-Thani, the chairperson of Qatar Museums, delivered a speech.
HH the Amir honored Mutaz Essa Barshim, the world champion, and Gianmarco Tamberi, the high jump winner of the 2020 Olympic games.
The 3-2-1 museum one of the world's largest museums, designed by Spanish architect Joan Sibina, and located on the grounds of the Aspire Zone Foundation, part of Qatar's Khalifa International Stadium. Originally built in 1976, the stadium will host the FIFA World Cup Qatar 2022™ matches.
His Highness Sheikh Jassim bin Hamad al-Thani, Personal Representative of the Amir, attended the ceremony along with HE Sheikh Joaan bin Hamad al-Thani, President of the Qatar Olympic Committee.
Sheikh Mohammed bin Abdullah bin Mohammed bin Ali Al Thani, President, 3-2-1 Qatar Olympic and Sports Museum, said: "3-2-1 — the newest edition to Qatar Museums’ network — supports the human development pillar of the Qatar National Vision 2030, underscoring the integral role of sports in nurturing human capital and securing a prosperous and sustainable future. In recent years, Qatar has cemented its role as a major international sporting hub and the unveiling of 3-2-1 Qatar Olympic and Sports Museum is an incredibly proud and accomplished moment for us at Qatar Museums.”
“It is an immense honour to celebrate Qatar’s sporting culture and support the country in furthering its ambitions as a major contributor to sustainable sports development,” Sheikh Mohammed added.
There were also Sheikhs, Ministers, high-ranking officials, and sports enthusiasts in attendance at the event, including the President of the International Olympic Committee Dr. Thomas Bach, and FIFA President Gianni Infantino.
A circle-shaped access building and the main building that follows the arc of the Khalifa International Stadium compose the Museum design. The stadium which is part of Aspire Zone, also known as Doha Sports City, is a 250-hectare (2.5 km) sporting complex in the Baaya district of Doha that also houses the Qatari youth academy Aspire Academy, Hamad Aquatic Centre, Aspire Tower, and Doha's largest park, Aspire Park.
The 3-2-1 museum will be one of the world's most cutting-edge and innovative museums dedicated to sports and a member of the Olympic Museums Network (OMN).
Through the museum, you can take an unforgettable and rewarding interactive journey by exploring the history and legacy of worldwide sports and the Olympic Games. Three-two-one aims to inspire, engage, and motivate its community to participate in sports and physical activity through participatory spaces and programming.
Guests of the 3-2-1 Qatar Olympic and Sports Museum can dine at the café and restaurant run by the JW Marriott. The menus were designed by Chef Consultant Tom Aikens, a Michelin-starred chef from the UK and marathon runner. The Café offers visitors some of the best freshly made food and drinks as well as takeaway options on the third floor of the Museum.
The Museum's eighth floor is home to the restaurant Naua. This restaurant is named after the Arabic word nucleus of the seed and promotes healthy eating and living. On the menu are high-quality dishes prepared with seasonal ingredients. This fine-dining restaurant is set to become one of Doha's premier destinations for diners seeking the perfect fusion of health and gourmet food.
Visitors to the Museum's main gift shop, located on the fifth floor, can shop for a variety of promotional items inspired by the Olympic Games and the legacy of sports. Visitors can browse and purchase a variety of sportswear and apparel that represent the positive importance of sport to Qatari culture and beyond. Everything from vintage Olympic poster prints to local football team kits is available for guests of all ages.
With the help of the International Physical Literacy Association, the museum has developed a National Physical Literacy Journey to encourage people to lead healthy lifestyles and get active.
3-2-1 Qatar Olympic and Sports Museum has teamed up with Accessible Qatar to make facilities accessible. Accessible Qatar is a Doha-based advocacy group to promote Qatar as an accessible destination.
The project has received generous support from the Qatar Olympic Committee, Aspire Zone Foundation, Supreme Committee of Legacy and Delivery, and OMN (Olympic Museums Network).
Ooredoo sponsored the opening of 3-2-1 Qatar Olympic and Sports Museum.
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