beIN and Snap Inc partner together to bring FIFA World Cup Qatar 2022™ coverage to Snapchat
The flagship sports channel from beIN Media Group, which is also the official broadcaster of the FIFA World Cup Qatar 2022™ for the MENA region and France, has partnered with Snap Inc. to bring the FIFA World Cup coverage to Snapchat. Snapchatters will be able to view football highlights on Discover, as they enjoy every memorable moment from the current season till the end of the big event in November.
The Discover partnership will launch the dedicated football highlight shows to cover the best of the football season as stated in the agreement signed at beIN’s MENA headquarters in Doha by Mohammad Al-Subaie, CEO of beIN MENA, and Hussein Freijeh, Snap Inc.’s General Manager – MENA.
The Discover platform will feature the ongoing European football season, including UEFA Champions League, English Premier League, Bundesliga, and Ligue 1 through a dedicated weekly football highlights show. In addition, a “Weekly off-season’ show will also showcase general sporting events and news.
beIN partners with Snap Inc. to provide coverage of the FIFA World Cup Qatar 2022™ and football highlights to Snapchat.#Qatar2022https://t.co/d4HjNPrdEL— beIN SPORTS (@beINSPORTS_EN) September 8, 2022
Commenting on the partnership, Mohammad Al-Subaie, CEO of beIN MENA, noted: “The passion that fans in the MENA region have for football is unparalleled. We are gearing up for arguably the most remarkable year in beIN’s history – broadcasting the greatest football event in the world, and through technology partners such as Snap Inc., we are bringing football fans closer to the game. Our unmatched footprint will provide fans with extensive coverage of the various football leagues, including the FIFA World CupTM, and help us continue to expand our presence in the region”.
Hussein Freijeh, General Manager, MENA at Snap Inc., said: “We are thrilled to extend our international partnership with beIN SPORTS to the MENA region and bring their award-winning football coverage to life on Snapchat. As the custodian of sports in MENA and the Official Broadcaster of the FIFA World Cup Qatar 2022TM in the region, this partnership allows the Snapchat community to follow their favorite football teams, matches, and moments from the comfort of their phone – ensuring they don’t miss an instant. As our audience in the MENA region continues to grow, we are committed to serving them through interactive and engaging content experiences on our platform. We are excited to innovate with beIN SPORTS to bring their coverage to life and create unmatched fan experiences”.
The exclusive beIN Sports content on Discover will be distributed in UAE, Saudi Arabia, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Tunisia, Yemen, Djibouti, Mauritania, Somalia, South Sudan, Syria, Sudan, and Chad.
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