Lusail Boulevard to transform into a car enthusiast’s paradise this weekend
If you are an automotive enthusiast, then Lusail Boulevard will be the place to be this weekend, from October 12 to 14.
Qatar Tourism, as part of the Geneva International Motor Show (GIMS) Qatar 2023, will run an Urban Playground at the iconic location.
The Urban Playground, planned for the second weekend of GIMS Qatar, will bring to life the passion and energy of the prestigious motor show with live, free entertainment and a spectacular display of dream cars for the public.
Lusail Boulevard will be closed to traffic until Saturday as part of the Urban Playground.
A daily programme of festivities will take place every day from Thursday to Saturday, from 5pm to 10pm. It will include a dynamic line-up of music artists, DJs, and engaging talks at a designated centre stage by the impressive Lusail Plaza Towers.
Throughout the weekend activation, an Auto-Life Village will bring to visitors an immersive experience with culinary delights, retail shops, and fun activities for the whole family to enjoy. It will include a pit crew challenge, a car doodle experience, and a bike circuit game.
The GIMS Qatar Parade of Excellence will be held at 7pm on October 12. Organised in collaboration with the Sealine Circuit Sports Club – Mawater, it will feature up to 100 unique cars taking part in a captivating, two-hour parade.
In a true celebration of automotive culture, the parade will feature newly revealed cars, supercars, classic cars, and museum pieces, as well as roaming acts and performances.
“The Urban Playground is set to bring the energy and excitement of GIMS Qatar right into the heart of one of the most iconic destinations in Qatar. The weekend-long festivities at Lusail Boulevard are free and open to the public, and we invite everyone to join us for an unforgettable celebration of car culture,” said Qatar Tourism’s Head of Marketing and Planning Department Sheikha Hessa Jassim Al Thani.
Eng. Ali Al Ali, Chief Development and Asset Management Officer - Qatar at Qatari Diar, stated: “We’re delighted to partner with Qatar Tourism for The Urban Playground, which takes place on the sidelines of one of the world's most prestigious automotive exhibitions, the Geneva International Motor Show. This edition marks the first time the renowned international exhibition is being held outside its original home in Switzerland.”
“Hosting the Urban Playground at Lusail Boulevard underscores the elevated status of Lusail City as a preferred destination for global events. It showcases Lusail’s ability to efficiently host diverse events while ensuring maximum safety, entertainment, and enjoyment for attendees.
“The weekend-long festivities at Lusail Boulevard will be one of the best events hosted by the city. It’ll provide a great opportunity to explore the many exciting activities accompanying the exhibition, including stunning car displays. We’re pleased to welcome all attendees to this wonderful event,” added Al Ali.
The Urban Playground will be one of several events taking place during the inaugural edition of the GIMS Qatar.
The events will see Qatar transform into the ultimate automotive festival with immersive experiences that span prominent tourism destinations in the country, including Lusail Boulevard, Sealine, National Museum of Qatar and the Lusail International Circuit.
GIMS, travelling outside the show’s native country Switzerland for the first time, is expected to draw thousands of spectators over the next few days.
Being held in a more than 10,000 sqm area at the Doha Exhibition and Convention Center, the exhibition will run until October 14.
The region’s most prestigious and influential automotive show will feature 30 renowned automotive brands, 10 plus world premieres and 20 plus regional premieres.
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