Al Meera launches ‘Local Fruits and Vegetables’ initiative in support of local farmers in Qatar
In cooperation with the Ministry of Municipality and Environment (MME), Al Meera Consumer Goods Company (Q.P.S.C.) had recently announced that its branches across Qatar will promote the production of local farmers in Qatar.
The ‘Local Fruits and Vegetables’ initiative falls under Al Meera’s continuous effort in supporting Qatar’s local farmers.
The initiative marks the beginning of the season and features a wide variety of premium quality fruits and vegetables at competitive prices, whilst also celebrating the achievements of local farms who have increased their production significantly as compared to previous years due to the sustained efforts of the farm owners.
Over 150 farms will be participating in this initiative that will feature a variety of fresh farm vegetables supported by the MME, attaining a marketing platform for their produce at Al Meera’s commercial outlets.
With over 50 branches across the State of Qatar, the well-renowned outlet provides a platform for producers and start-ups in the food industry to showcase their products to the marketplace at prominent and strategic shelf spaces.
According to Al Meera, “It allows engagement in a flurry of new opportunities for cooperation and partnerships. As a country that has been working towards self-sufficiency, initiatives such as this supported by the Ministry of Municipality and Environment are vital in strengthening local capabilities to produce high-quality, home-grown products and take a leap towards Qatar’s food security.”
As the country’s national retailer, Al Meera enjoys close ties with local farmers and has been instrumental in championing national products at its branches, especially since the blockade in 2017.
Al Meera frequently offers shelf and kiosk spaces and engages in collaborations with key government ministries to promote Qatar-based products through monthly promotions, campaigns, and raffles as part of its unwavering support for local producers and national products.
In line with the Qatar National Vision 2030, Al Meera continues its commitment to support local Small and Medium-Sized Enterprises (SMEs) in the food industry on their path to food security, self-sufficiency, and economic diversity.
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