WWRC to hold virtual consultations for pregnant women and breastfeeding mothers from August 11-13

WWRC to hold virtual consultations for pregnant women and breastfeeding mothers from August 11-13

By QLNews

To observe World Breastfeeding Week (WBW) 2020 and in compliance with infection control measures against the spread of COVID-19, Women’s Wellness and Research Center (WWRC) will hold breastfeeding virtual training and telephone consultations for pregnant women and breastfeeding mothers from August 11-13.

WWRC, which is a center for promoting breastfeeding and an internationally accredited Baby-Friendly Hospital is keen to raise awareness of breastfeeding and promote its importance for babies and mothers through initiatives such as WBW and other awareness campaigns.

The activities are being organized by the WWRC’s Baby-Friendly Hospital Initiative (BFHI) team lead Dr. Amal Abu Bakr Arbab, supported by Dr. Mai Al Qubaisi, Sr. Consultant, Director of NICU and Chairperson of BFHI Program.

Over the three-day event, the team including lactation consultants, breastfeeding resource nurses as well as patient family educators will be available to virtually attend to queries relating to breastfeeding from pregnant women and mothers. They will also teach in-patient mothers the skill that will support them to exclusively breastfeed for six months.

As the global community observes the yearly World Breastfeeding Week 2020 under the theme, “Support Breastfeeding for a Healthier Planet”, Dr. Arbab says the objective of this year’s WBW is not only to inform people about the links between breastfeeding and the environment but also to galvanize action on improving the health of the planet and people through breastfeeding.

“Breastfeeding is the best way of providing newborns and young infants with the nutrients, antibodies, enzymes, and substances they need for healthy growth and development. Breastmilk is a natural renewable food that is environmentally safe and friendly because it is produced and delivered to the consumer without pollution, packaging or waste, according to World Alliance for Breastfeeding Awareness,” Dr. Arbab states. She stresses that because breastmilk is portable and readily available to infants, virtually all mothers can breastfeed at any time and according to the needs and demands of their babies.

Highlighting the importance of WBW, Dr. Al Qubaisi reinforces the recommendations of the World Health Organization (WHO) and United Nations International Children’s Emergency Fund (UNICEF) that babies should be fed only their mothers’ milk right from birth up to their first six months of life and to continue to breastfeed for two years and beyond in addition to consuming nutritionally adequate and safe complimentary (solid) foods.

“Breastfeeding is the best start for both mother and baby. It provides joyful moments of interaction and bonding between mother and baby that enriches their life together. Breastmilk is the natural first food for babies. It is all the food and drink that a baby needs in an adequate quantity and quality for the first six months of life,” Dr. Al Qubaisi states.

Breastfeeding benefits the environment as it is eco-friendly, and it saves babies and mothers’ lives as it includes antibodies, enzymes, hormones and substances for healthy growth and development. Scientific evidence proved that globally, exclusive breastfeeding for six months could prevent 1.3 million infant deaths and optimal breastfeeding can reduce more than 800,000 child and 20,000 maternal deaths each year,” Dr. Al Qubaisi added.

As an extensive body of research demonstrated that mothers and other caregivers require active support for establishing and sustaining appropriate breastfeeding practices, WWRC’s maternity and neonatal doctors and nurses are trained to implement BFHI and provide breastfeeding best clinical practices. This includes empowering mothers with the needed knowledge and skill that will enable them to breastfeed exclusively for six months.

For breastfeeding-related inquiries, mothers can call on 40263867/ 55348026/ 55481739.

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