Qatar Airways becomes Formula 1’s Global Partner and Official Airline
Qatar Airways and global sports have always gone hand in hand, with the national carrier consistently associating itself with various international sporting events.
Their latest such collaboration was announced on Wednesday when they became the Global Partner and Official Airline of Formula 1 (F1), considered the pinnacle of motorsport and the world’s most technologically advanced racing series.
The two entities will remain partners through the 2027 season, bringing lots of thrills to global racing fans, the airlines said.
Qatar Airways will also be the Title Sponsor of three Grands Prix this year — The Qatar Airways Emilia Romagna Grand Prix (May 19 to 21), Qatar Airways Hungarian Grand Prix (July 21 to 23), and the Qatar Airways Qatar Grand Prix (October 6 to 8).
#QatarAirways is proud to expand our sports sponsorship portfolio becoming the Title Partner of three races per year and the Official Airline of @F1 for the next years #F1 #Formula1 pic.twitter.com/jXInsSGFT1
— Qatar Airways (@qatarairways) February 22, 2023
This season, Formula 1 will host 23 races, across 21 countries and five continents.
Qatar Airways Group Chief Executive Akbar Al Baker was pleased with the signing of the new partnership.
“The best partnerships thrive because of mutual values. Both Qatar Airways and Formula 1 are global brands that share a passion for innovation, precision and luxury. As a brand, we believe in the power of sports to unite people, and as such, we’ve been selective with picking the most thrilling sporting events and sponsoring a variety of new and prominent sporting initiatives,” he said.
“With 23 stops in the 2023 World Championship, F1 is a global sport, requiring a Global Airline partner that offers extensive global connectivity. Hence, Qatar Airways demonstrates the perfect companion for one of the most desirable sports series in the world,” he added.
Formula 1 Qatar Airways
— Formula 1 (@F1) February 22, 2023
F1 welcomes aboard Qatar Airways as our new Global Airline Partner in a multi-year deal #F1 @qatarairways https://t.co/fs9xFYoKZB
F1 President and CEO Stefano Domenicali said: “As the pinnacle of motorsport, it makes sense for F1 to partner with Qatar Airways. We’re two brands committed to delivering the best experiences to our fans and customers, and our combined global reach makes for a perfect match. We’re delighted to welcome Qatar Airways as our Global Airline Partner.”
The announcement was made during an enthralling event at the Lusail Boulevard, featuring a parade of racing superstars.
The event, attended by Qatar’s Minister of Sports and Youth Salah bin Ghanem bin Nasser Al Ali, helped raise awareness about all motorsport events taking place in the country this year.
Audience were treated to some spectacular feats of speed by Qatar’s five-time Dakar Rally champion Nasser Saleh Al Attiyah, former Red Bull Formula 1 driver David Coulthard, KTM MotoGP rider Dani Pedrosa, stunt rider Mike Jensen and Abdo Feghali, who drove a Red Bull drift car driven.
While a static display of an FIA World Endurance Championship hypercar wowed spectators, they were also treated to a dazzling performance by Akon.
In addition to the F1 Qatar Airways Qatar Grand Prix 2023, the Lusail International Circuit will also host the Qatar Moto GP from November 17 to 19. Other motorsport events in Qatar include the Geneva International Motor Show Qatar in October and the FIA World Endurance Championship in 2024.
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