Qatar Airways becomes Italian giants Inter Milan’s Global Airline Partner
Qatar Airways, the country’s national carrier, has added yet another major football club to its sports sponsorship portfolio.
Qatar Airways Group Chief Executive Engr. Badr Al Meer formalised a deal with top-tier Italian football club Inter Milan, at the 2023 Dubai Airshow, to become its Official Global Airline Partner.
The multi-year agreement will incorporate branding, hospitality, and marketing rights, including tailored travel solutions for Inter fans. The cooperation will further strengthen Qatar Airways’ footprint across Italy and Europe.
We welcome @Inter Milan onboard our sponsorship family
— Qatar Airways (@qatarairways) November 15, 2023
Kicking-off our journey together as Official Partners
Read more https://t.co/W68UZOKMwH pic.twitter.com/JzNdisVEEN
The partnership will also see extended group-wide rights with Inter, which include Hamad International Airport as the ‘Official Airport,’ Qatar Duty-Free as the ‘Official Duty-Free,’ Qatar Airways Privilege Club as the ‘Official Frequent Flyer Programme’ and Qatar Airways Holidays as the ‘Official Fan Travel Partner’ in Qatar.
To celebrate the partnership, Al Meer took members of the Inter executive team on a tour of the Qatar Airways aircraft on display at the Dubai Airshow. Inter Legend, FIFA World Cup champion and UEFA Champions League winner Marco Materazzi made a surprise entry during the tour.
The Inter delegation explored the Business Class suite onboard the Boeing 787-9, the award-winning Qsuite on the Airbus A350-1000, and the state-of-the-art Qatar Executive private jet — the Gulfstream G650ER.
The delegation presented Qatar Airways with Inter jerseys printed with the number ‘7’ to commemorate the airline’s seven title wins of the ‘World’s Best Airline.’
Qatar Airways Group Chief Executive Officer Engr. Badr Al Meer said: “Qatar Airways’ relationship with Milan dates back to 2002 when we announced Milan as our first service city in Italy from Doha. Partnering with the football sensation, Inter, brings our relationship with this vibrant city full circle.
“Italy is one of Qatar Airways’ most valued markets and this partnership will help deepen our relationship with not only Milan, but all markets across Europe and Asia where Inter has a huge following. We look forward to working with the club to chart a new era of success, both on and off the pitch,” he said.
Inizia il viaggio insieme di FC Internazionale Milano e @qatarairways, che diventa Official Global Airline Partner nerazzurro. La compagnia aerea sarà il principale partner di viaggio dell'Inter e sarà presente a San Siro sui LED a bordocampo.#IMPartner
— Inter (@Inter) November 15, 2023
“We’re proud to welcome Qatar Airways to our family as a global partner. This agreement confirms the ever-growing appeal of our brand, which is now linked to one of the leading airlines in the world that shares our unwavering commitment to forge connections between places and people the world over,” said Inter Milan’s CEO Corporate Alessandro Antonello.
“Thanks to this partnership, Qatar Airways will be granted access to our main touchpoints — our fanbase, which is made up of over 400 million supporters all over the globe, our illustrious history, our values and our unwavering connection with the city of Milan,” he added.
To celebrate the partnership, Qatar Airways Privilege Club will offer Inter fans discounts of up to 12% on flight fares to witness the Italian team compete at the San Siro Stadium.
The agreement with Inter will also comprise extending rights to Qatar Tourism, ensuring a well-rounded partnership with Qatar.
The partnership will enable Qatar Airways to connect the team to exciting overseas tours and competitions as its key travel partner. The airline will also increase its visibility in Milan with Qatar Airways’ branded LED signage around Inter’s San Siro Stadium.
Inter is a club steeped in a rich history of success and has consistently achieved greatness on both the domestic and international stages.
With 19 Serie A, three UEFA Champions League and eight Italian Cup wins, Inter has truly etched its name in football history.
The airline currently operates from two airports in Italy, with three daily flights from Milan Malpensa and 18 weekly flights from Rome Fiumicino.
From January 2024, flights to Rome will also increase from one to three daily flights.
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