Qatar Duty Free signs landmark three-year sponsorship agreement with Lusail International Circuit
Qatar Duty Free (QDF), the world-renowned travel retail operator, has announced a significant partnership that will further solidify its commitment to promoting excellence in sport.
The company signed a groundbreaking three-year sponsorship agreement with Lusail International Circuit for the Qatar Grand Prix, which illustrates its commitment as a Founding Partner of the prestigious racing venue.
The partnership agreement was officially unveiled during a signing ceremony attended by QDF’s Senior Vice President Thabet Musleh, Lusail International Circuit CEO and Qatar Motor and Motorcycle Federation Executive Director Amro Al Hamad and other key officials from the two organisations.
This collaboration marks a momentous occasion in the world of motorsport, bringing together two organisations that share a passion for delivering exceptional experiences to enthusiasts and fans alike.
As a Founding Partner, QDF will play a pivotal role in enhancing the overall motorsport experience at Lusail International Circuit, where adrenaline-fueled events, thrilling races, and world-class entertainment will converge.
QDF will benefit from worldwide TV coverage, Press and online branding during both the Formula 1 Qatar Airways Qatar Grand Prix and MotoGP Qatar Airways Grand Prix of Qatar. It will also have the opportunity to host guests on the venue during the events.
Part of this agreement will see QDF having the right to use the official F1 and MotoGP brands. This partnership underscores QDF’s dedication to supporting and contributing to the growth of the motorsport industry in Qatar and the wider region.
Commenting on the announcement, Thabet Musleh said, “We’re truly excited to embark on this incredible journey with Lusail International Circuit. This partnership represents the synergy between two entities committed to delivering excellence in their respective fields. QDF is renowned for offering a world-class shopping experience to travellers, and this collaboration allows us to extend that commitment to motorsport enthusiasts who not only visit Lusail International Circuit but also Qatar. Visitors will enjoy many experiences at the fan zones as well as throughout Doha.”
Lusail International Circuit, a state-of-the-art motorsport facility located in the heart of Lusail City, has quickly become a hub for motorsport aficionados. The circuit boasts an impressive line-up of events, including Formula 1 and MotoGP along with a diverse range of motorsport-related activities.
QDF’s sponsorship will undoubtedly elevate the overall experience for attendees, enhancing the glamour and excitement of these world-class events.
Amro Al Hamad, CEO Lusail International Circuit and Executive Director Qatar Motor and Motorcycle Federation, said, “We’re looking forward to this partnership to advance our shared vision of creating a unique hospitality experience for our patrons. With this partnership, we aim to elevate the standards of excellence and luxury and provide a unique experience for fans and participating teams.”
The three-year sponsorship agreement is set to commence immediately, promising a series of exciting developments and collaborations over the coming years.
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