Introducing the Zeeenah initiative
The Supervisory Committee of Beautification of Roads and Public Places in Qatar launched Zeeenah initiative under the slogan Let’s celebrate with the aim of beautifying and decorating facades of workplaces, schools, universities and real estate, in addition to plazas, parks, and public facilities on the occasion of Qatar’s hosting of FIFA World Cup 2022
This is in cooperation with the Supreme Committee for Delivery and Legacy, Ministry of Municipality, Ministry of Education and Higher Education, Ministry of Culture, Qatar Museums, and Central Municipal Council. The launching took place during a press conference held Wednesday, June 22nd, 2022 in the Public Works Authority’s building
What is the Zeenah initiative?
The initiative aims to highlight the celebratory activities in preparation to host FIFA World Cup 2022, and to encourage government and private entities, educational institutes, municipalities, and community members to express their celebration and promote for this major event.
The initiative consists of two main activities; the first one is the participation of all people including citizens and residents in decorating their facilities or their residential units, and the second is a competition for three categories in the country to decorate their facilities in a way that reflects the sport event
Participants in the initiative will have the opportunity to apply within three categories that include government and private entities, schools, universities, kindergartens, and municipalities. The winners of the first three places for schools and kindergartens for each of the following age groups ( kindergarten, primary, preparatory, secondary, combined schools) will receive financial rewards.
The financial involve are: for the first place 40,000 Qatari riyals, second place 30,000 Qatari riyals and third place 20,000 Qatari riyals. While the winning universities in the first three places will receive financial rewards that amount to 60,000, 50,000 and 40,000. Furthermore, citizens and residents can participate by decorating their homes and pictures of their participation will be displayed in designated platforms with an electronic certificate.
In addition, those pictures and participation will be documented as legacy for this event. The government and private entities, and municipalities will be honored with certificates and memorial shields.
How to participate
Interested members of the community wishing to participate, can visit the website of the initiative and follow the steps mentioned for registration while adhering to the terms, conditions, and guidelines of the initiative until the participation is accepted.
How to register
The registration process has two steps:
Step 1: This is the pre-implementation stage where the participant will be able to propose decoration proposals in a descriptive manner illustrated by pictures.
Step 2: After making sure that there are no violations of the requirements, the contestant will be contacted to start the implementation, and then the final submission of the participation photos will be sent forevaluation by the jury members.
Initial participation and ideas will be received during the period from July 1st until August 31st 2022, followed by receiving the final picture after implementation in the period from September 1st until October 31st 2022.
Participation of citizens and residents will be received in the period from July 1 until November 17, as they can participate in the initiative by decorating the facades of buildings, boundary walls, outdoor areas and implementing artwork, drawings, decorative lightings, and other decorative works provided while conditions, terms and guidelines related to the participation are followed.
The competition guidelines
As for the competition, the three categories can participate in it by decorating the facades of buildings, boundary walls, outdoor areas and all their facilities and locations, provided while the owner’s approval is obtained, through the implementation of artwork, drawings, decorative lighting, and other decorative works, which also follow certain guidelines.
In this context the organizing committee has set a set of terms and conditions where the rules of the competition do not allow the use of the World Cup logos and branding, or logos representing famous brands, with the possibility of using the names and flags of the countries participating in the tournament or the shirts of players of the participating teams or themes related to football and sports.
The jury committee consists of members from each participating entities which include: Public Works Authority, The Supervisory Committee of Beautification of Roads and Public Places in Qatar, Supreme Committee for Delivery and Legacy, Qatar Museums, Ministry of Education and Higher Education, Ministry of Municipality, Ministry of Culture, and Central Municipal Council.
The suitability of the participating forms with the competition criteria will be evaluated by the committee, and the winners will be announced in January during the closing ceremony
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Image credit & Source: Asghal