Qtel Group has changed its brand to Ooredoo

Qtel Group has changed its brand to Ooredoo

Doha Socialite
By Doha Socialite

BARCELONA – Qtel Group has announced that it will change its brand to Ooredoo, and that each of its operating companies in emerging markets across the Middle East, North Africa and South-East Asia will adopt the new brand during the course of 2013 and 2014.

These companies, in which Ooredoo already has a controlling interest, include brands such as Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.

The announcement was made by Ooredoo Chairman His Excellency Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani at a special launch event at Mobile World Congress 2013 in Barcelona, Spain.

During the event, Ooredoo announced football star Lionel “Leo” Messi as its global brand ambassador, and agreed to support the Leo Messi Foundation as part of the company’s continued commitment to making a difference in communities across the world.

“With Ooredoo we have chosen an Arabic word that means “I want”, to reflect the aspirations of our customers and our core belief that we can enrich people’s lives and stimulate human growth in the communities where we operate,” said H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani, Chairman, Ooredoo.

“We believe that young people should be given the life chances that mobile technology can provide; that under-served communities should be able to access the Internet; that every woman should have an equal opportunity to use a mobile phone; and that entrepreneurs and small businesses should be able to receive business services tailored to their needs. Our new brand reflects these beliefs.”

Chief Executive Officer of Qtel Qatar, Sheikh Saud Bin Nasser Al Thani, said: "This is a proud moment for Qtel in Qatar. Our company is at the heart of a global communications company that serves nearly 90 million people in communities around the world. Qtel in Qatar will be the first company in the Group to align with this new brand, and we will continue to find new ways to surprise and delight our customers."

Ooredoo has experienced significant growth over the last six years, transforming from a single market operator in Qatar to an international communications company with a global customer base of more than 89.2 million people (as of 30 September 2012) and consolidated revenues of $6.8 billion for the first nine months of fiscal year 2012.

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What are your thoughts?

By Translator• 6 years 11 months ago.
Translator

Seems that there is an expected struggle with the arabic version of the name already. A long article in the arabic Raya newspaper about cooperation between ooredoo and samsung, in which they wrote all Ooredoos in Latin characters and Samsung in arabic.

By doha estate• 6 years 11 months ago.
doha estate

HALA will be changed to 00HLALALA

By AngelinaBallerina• 6 years 11 months ago.
AngelinaBallerina

Sounds like a Maldivian island or a Japanese cartoon person!!

By casanova• 6 years 11 months ago.
casanova

Damn.... That's a fine piece of clever branding....

Just remove double O from both the sides and you will find "RED" written in between...

I bet it is going to be known as "RED" in future....

By thexonic• 6 years 11 months ago.
thexonic

Copyright infringement!

By xpressodoc• 6 years 11 months ago.
xpressodoc

its always been i want for qtel..wonder when they will change from 'i want'to 'i give'..

By Palancole• 6 years 11 months ago.
Palancole

the logo s.ucks

By ghazalz• 6 years 11 months ago.
ghazalz

:'(

People responsible should be punished.

By anonymous• 6 years 11 months ago.
anonymous

OO-RED-OO

ROFL

By smoke• 6 years 11 months ago.
smoke

I dont know what all the fuss is about...from what i gather we are still gonna be Qtel

"Ooredoo = Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria."

They just didnt have a single brand name for their group of companies acquired/set up over the years. Given that it all started from Qtel in Qatar i suppose.

That being said ooredoo my cup of coffee now.

By timebandit• 6 years 11 months ago.
timebandit

Red - just drop the oooooo's

By ara.pyxis• 6 years 11 months ago.
ara.pyxis

Too long. They should have kept something short.

By anonymous• 6 years 11 months ago.
anonymous

1977 marketing in 2013. Welcome to ooredoo.

Still waiting for my fiber optic connection btw. Hoping ill get it before grand kids.

By FlyingAce• 6 years 11 months ago.
FlyingAce

Not Concerned at all, been a Vodafone user since the Day, I arrived in Qatar...

By MarcoNandoz-01• 6 years 11 months ago.
MarcoNandoz-01

Orrendo" in Italian means "horrible"...I m not joking! I knew the abc of marketing was checking what a word means in other languages before launching it as a brand

By Typhoon-2012• 6 years 11 months ago.
Typhoon-2012

Looks like old wine in a new bottle

By anonymous• 6 years 11 months ago.
anonymous

I hope its not going to be another "Virgin Mobile" :)

By zombie• 6 years 11 months ago.
zombie

about this oreedoo. When I called customer support this morning, it still felt like Qtel.

By timebandit• 6 years 11 months ago.
timebandit

ooREDoo seems more like a Vodafone product to me.

By AKOSIBULOY• 6 years 11 months ago.
AKOSIBULOY

Ladies well fond of this.

Oredo Hadi (I want this)

Oredo Hada (I want that) .. LOL

By anonymous• 6 years 11 months ago.
anonymous

brite, LOL, that makes sense.

By anonymous• 6 years 11 months ago.
anonymous

Ooredoo? What a funny name is that? Crocodile would have been a much attractive name.

By britexpat• 6 years 11 months ago.
britexpat

It's the perfect name..

each time the customer service rep or engineer gets things wrong , he/she just says "OO. redo"

By GodFather.• 6 years 11 months ago.
GodFather.

Name change just a media stunt to get global recognition, the quality of service is what Qtel will be judged for. Currently their have a monopoly and land line and internet services are priced much higher than the rest of the world.

By Translator• 6 years 11 months ago.
Translator

Will see soon drsam. This is a name of a thing, not a verb, so the little o rule does not apply here. Example, Mogadishu, it have a full o at the end.

By britexpat• 6 years 11 months ago.
britexpat

is it any more rediculous than "du" ?

The fact is that a consultant was probably paid a few million to come up with the name, the logo and the "reasoning behind the name"

The ordinary public does not care whetehr its called Fred or Bongo.

What it will do is slowly move the international opcos away from being immediately connected to QTEL and Qatar.

By drsam• 6 years 11 months ago.
drsam

it is translator, but usualy in arabic there is no vowels. so above the "د" you put a little "و"

By anonymous• 6 years 11 months ago.
anonymous

ROFL at new name ...

By Translator• 6 years 11 months ago.
Translator

I think it will be أُريدو in order to keep the brand's pronunciation the same.

Have they gone with Areedoo, they would save themselves a ton of troubles

By MarcoNandoz-01• 6 years 11 months ago.
MarcoNandoz-01

drsam: well it still sounds/looks ridiculous

By drsam• 6 years 11 months ago.
drsam

أريد

that's the arabic version.

but, i don't like the new name.

By Straight Arrow• 6 years 11 months ago.
Straight Arrow

it is good but let us see the Arabic version for this word.

By zombie• 6 years 11 months ago.
zombie

old wine in new bottle except with wine, the older the better.

By king007• 6 years 11 months ago.
king007

Unless Customer Service improves, any number of name changes will not benefit them.

With such changes, they should have been prepared but they have still not updated their website except a pop up message that again proves they are so far behind...

By MarcoNandoz-01• 6 years 11 months ago.
MarcoNandoz-01

It looks/sounds just ridiculous!

By Translator• 6 years 11 months ago.
Translator

I am eager to see how the Arabic version of this would look like. Ooredo in Arabic means "I want", but also the name Uredo is an ancient Sumerian city in Mesopotamia, if not their first.

The graphics of the new logo is below my expectations, it is too long, lacks innovation, and open to dispute by Beats brand for using a version their b

Easy solution would be for Qtel to acquire Beats along with its logo

By britexpat• 6 years 11 months ago.
britexpat

Great strategic move. Whether it will pay off remains to be seen. At home , it will always be associated with QTEL and the "old" incumbant service provider.

However, in new markets, the new brand will be able to push a new image. The key, as with anything like this is customer service.

By Molten Metal• 6 years 11 months ago.
Molten Metal

'' .. our core belief that we can enrich people’s lives..''

By Molten Metal• 6 years 11 months ago.
Molten Metal

people took loan to pay their bills , rebranding won't help them either.

By turbohampster• 6 years 11 months ago.
turbohampster

couldnt agree more tb

Changed my phone to Vodafone after Qtel's ridiculous customer service! Luckily I get my internet from Vodafone aswell.

Recently had a problem with the internet, 1 phone call and 15mins later problem solved! I couldn't believe how helpful they were!

By timebandit• 6 years 11 months ago.
timebandit

There are going to be a lot of people "I want" ing better service.

I have recently changed my number to Vodafone and I have no regrets, because of Ooredoo's pants services.

By Eagley• 6 years 11 months ago.
Eagley

I didn't know this before either. I only recognized the Qtel brand.

With this re-branding, it will take some time to adjust to, but as with anything new, initial negative comments or uncomfortableness will settle into normal after a while, so it should be fine, going forward.

A few years ago, there were some issues with the quality of service, which should have been all ironed out by now and IMHO, this re-branding is timely.

Any competitions for innovative ideas dress up the new brand, other than communicating its meaning?

By anonymous• 6 years 11 months ago.
anonymous

I never knew this..

By ij_ahmad• 6 years 11 months ago.
ij_ahmad

Sounds like Urdu to me :)

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