Vodafone and Qatar National Tourism Council sign MoU to exploit big data analytics

Vodafone and Qatar National Tourism Council sign MoU to exploit big data analytics

Qatar Living
By Qatar Living

A Memorandum of Understanding (MoU) has been signed between Vodafone Qatar and the Qatar National Tourism Council (QNTC) to collaborate on the implementation of Vodafone’s ‘Big Data & Advanced Analytics’ solution.

The partnership aims to accelerate the State of Qatar’s goal of being one of the best tourist destinations across the globe. The MoU was signed by QNTC’s COO, Berthold Trenkel, and Vodafone Qatar’s COO, Diego Camberos at QNTC’s headquarters.

This marks the first time Vodafone Qatar has provided an external organization with its own internal Big Data solution, tailored to their needs.

Camberos expressed his happiness in being able to partner with QNTC and sharing their expertise in technology and expertise surrounding digital innovation, which has been built up over a number of years.

“This will be the first of many examples of how Vodafone Qatar can assist private and governmental entities to use the immense opportunities of Big Data to accelerate their digital transformation,” he added.

As Qatar prepares to welcome millions of visitors for the FIFA World Cup 2022, Vodafone’s data analytics will enable QNTC to consolidate information on visitor arrivals, accommodation, events, attractions, transportation, and other key areas of the tourist experience.

Prior to the pandemic, the sector recorded excellent growth, welcoming over 2 million visitors in 2019, with an estimated total contribution of 10.4 percent and an estimated direct contribution of 5.2 percent to Qatar’s non-oil-related GDP.

Tourism has proven to be a valuable means of diversifying Qatar’s economy, building bridges with the wider world by sharing Qatar’s culture and heritage.

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