Qatari female artist Bouthayna Al Muftah unveils Official Poster for FIFA World Cup 2022
The Official Poster for the FIFA World Cup Qatar 2022™ was unveiled during a special event at Hamad International Airport.
For the first time, a series of posters has been developed for the tournament – all designed by Qatari female artist, Bouthayna Al Muftah. The main poster depicts traditional headwear being thrown in the air – something which symbolizes celebration and football fandom across Qatar and the Arab world. The seven supporting posters showcase the Arab world’s passion for football and the game as something that brings families together.
“My main inspiration was the concept of collective memory,” said Al Muftah. “Most of my work focuses on past experiences, memories, tying them to the present and archiving them in a contemporary manner. I wanted the posters to follow this theme and tell the story of Qatar’s football culture.”
She continued: “I wanted each poster to show celebration and football fandom in Qatar. The main poster depicts the ‘gutra’ and ‘egal’ [traditional headwear] being waved in the air in a celebratory manner – which is something fans do here when a goal is scored.”
The Official Poster for Qatar 2022, according to FIFA Marketing Director Jean-François Pathy, is an atmospheric expression of Qatar's creative and football heritage. They are extremely proud of this lovely series of posters, which depict Qatar's love of football while also shining a global spotlight on a talented female local artist.
“Our traditional headwear features prominently across many tournament assets – including the design of one of our stadiums, Al Thumama, the tournament logo, the Official Mascot, La’eeb, and now the Official Poster.” , said Khalid Al Mawlawi, Deputy Director General, Supreme Committee for Delivery & Legacy.
These amazing posters represent their love of football and our joy at hosting the first FIFA Globe Cup in the Middle East and Arab world, according to Khalid Al Mawlawi, Deputy Director General, Supreme Committee for Delivery & Legacy. They are ecstatic that Qatar's culture and heritage are prominently featured in all aspects of the tournament.
Read an interview with Bouthayna Al Muftah, artist of the FIFA World Cup Qatar 2022™ Official Poster here.
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