Description

Campaign Management:

• Plan, execute, and manage all media channels, including Paid, Owned, and Earned (web, SEO/SEM, database marketing, email, social media, display advertising campaigns).
• Design, build, and maintain a strong social media presence for the organization.

Marketing Strategy:

• Contribute to marketing effectiveness by identifying short-term and long-range issues that need attention.
• Brainstorm new and creative growth strategies through digital marketing.

Performance Measurement:

• Measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs).
• Identify trends and insights, optimizing spend and performance based on data-driven insights.

Experimentation and Testing:

• Plan, execute, and measure experiments and conversion tests to enhance campaign effectiveness.

Collaboration:

• Collaborate with internal teams to create landing pages and optimize user experience.
• Work closely with cross-functional teams to ensure alignment with overall business objectives.

Analytics and Optimization:

• Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Identify critical conversion points and drop-off points, optimizing user funnels.

Visual Concept Creation:

• Create visual concepts for promotional activities, ensuring alignment with brand guidelines.

Digital Marketing Calendar:

• Manage the digital marketing calendar, ensuring timely execution of campaigns and initiatives.

Online Presence and Reputation Management:

• Maintain and enhance the online presence and reputation of the company.

Budget Oversight:

• Oversee the digital marketing budget, ensuring efficient allocation of resources for maximum impact.

Information

Desired Skills & Experience

Qualifications:

• Must be locally available in Qatar with valid Qatar ID and NOC
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing with a focus on campaign management and strategy.
• Strong analytical skills and data-driven thinking.
• Experience in optimizing user funnels and conducting A/B testing.
• Proficiency in using digital marketing tools and platforms.
• Excellent communication and collaboration skills.
• Creative thinking with the ability to contribute innovative ideas.

Location