Description

I spearhead the strategic planning, execution, and optimization of social media campaigns, ensuring alignment with overarching brand objectives and market positioning. My responsibilities encompass content strategy development, coordination with creative teams (photographers, videographers, designers), and the production of compelling digital assets tailored to drive audience engagement and brand loyalty. I oversee paid media activities, including budget proposals and campaign boosts, aiming to maximize reach, conversion rates, and ROI. Moreover, I rigorously analyze campaign performance using key indicators such as reach, engagement, customer inquiries, and sales, providing actionable insights for continuous improvement. I also liaise directly with senior management to present campaign strategies, discuss execution timelines, and align marketing initiatives with business growth targets.

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