Description

### 1. **Understanding of Retail Environment**
- **Knowledge of Retail Dynamics:** Understanding how retailers operate, including their goals, constraints, and decision-making processes.
- **Point-of-Sale (POS) Management:** Skills in designing and managing POS materials and displays that attract retailer and consumer attention.

### 2. **Strategic Planning**
- **Campaign Development:** Ability to create trade marketing campaigns that align with brand strategy and retailer goals.
- **Channel Strategy:** Understanding of different sales channels (e.g., grocery stores, e-commerce, wholesale) and how to effectively market products in each.

### 3. **Data Analysis and Interpretation**
- **Sales Data Analysis:** Ability to analyze sales data to understand trends, measure the success of trade promotions, and make data-driven decisions.
- **Market Research:** Conducting and interpreting market research to identify opportunities and threats within the trade environment.

### 4. **Negotiation and Relationship Management**
- **Retailer Relationship Building:** Developing strong, strategic relationships with key retailers to secure optimal shelf space and promotional opportunities.
- **Negotiation Skills:** Negotiating terms with retailers, such as pricing, placement, and promotional support.

### 5. **Budget Management**
- **Promotional Budgeting:** Managing budgets for trade promotions, ensuring cost-effectiveness, and maximizing return on investment (ROI).
- **Financial Acumen:** Understanding financial metrics and the ability to manage costs and margins.

### 6. **Promotion Planning and Execution**
- **Trade Promotions:** Designing and executing promotional strategies such as discounts, special offers, and in-store displays to boost sales.
- **Event Management:** Planning and managing trade shows, product launches, and retailer events.

### 7. **Cross-functional Collaboration**
- **Working with Sales Teams:** Collaborating with sales teams to ensure trade marketing strategies are aligned with sales objectives.
- **Coordination with Supply Chain:** Working closely with the supply chain to ensure product availability and timely delivery for promotions.

### 8. **Communication Skills**
- **Presentation Skills:** Effectively presenting trade marketing plans and results to internal stakeholders and retailers.
- **Marketing Communication:** Developing clear, persuasive marketing materials and communication strategies targeted at retailers.

### 9. **Adaptability and Problem-Solving**
- **Adaptability:** Being able to quickly adapt to changes in the market or retailer requirements.
- **Problem-Solving:** Identifying challenges in the trade marketing process and developing innovative solutions.

Information