Qatar’s automotive industry giant Al Mana, has harnessed the power of technology to serve its current and future customer base, and rolled out its own mobile app. The highly versatile application with a full range of user-friendly services was launched on the 30th of October 2022 in the presence of Directors, Senior Management and Staff of Al Mana Group, representatives from Motoring Clubs in Qatar, other industry enthusiasts, as well as special invitees and guests.

As one of Qatar’s leading Automobile industry leaders Al Mana Automotive encompasses several distinct entities under its umbrella; Al Mana Motor Company, United Cars Al Mana, Pioneer Motors, Al Mana Used Cars and Hertz. These business units have crafted a name for themselves as trusted, future-focused, experts in the market and have gathered a loyal customer base, not least due to the wide range of vehicles that the companies carry is their portfolios, but also due to the unparalleled customer service they deliver.

The Al Mana Group has a long-standing tradition of leading initiatives in the Automotive industry. The launch of the dedicated mobile app is yet another step the company has taken in that direction.

Especially, due to the incredible technology, style and class of these breeds and the world class automobile brands Al Mana Automotive represents, the company pursues an ambitious agenda of staying ahead of changing market trends.

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Al Mana Group's Director of Sales and Marketing Mr. Amer Omar Hassan elaborated on the Group's approach. "At Al Mana Automotive, our focus goes beyond the vehicles we proudly carry because we unfailingly place our customers front and center, in the operation of our business. We observe their needs and the ways in which they access our services and we pair that with the best industry initiatives. So, what we have done by developing this mobile app is to harness the power of technology and deploy it to serve our customers in the most intuitive and responsive ways.

"We considered our customer's needs, we evaluated the conveniences they seek and developed solutions they will be assisted by. I believe that intuitiveness and proactiveness is a hallmark of the Al Mana Group and we are delighted that the end result is a genuinely fun, interactive, efficient and a helpful application, which customers can access literally at their fingertips," he added.   

The browsing experience can be fully controlled by the customer and his or her journey can begin by directly accessing either Al Mana Motor Company, United Cars Al Mana or Pioneer Motors, according to their preference on a device of their choice. From a full inventory of vehicles that are ready for purchase, to offers that have been crafted for customers with a rich array of benefits, customers can freely browse the app prior to setting foot in the showroom.

The app contains a versatile range of services and it functions as a rich storehouse of up-to-date information. Whether new customers wish to simply check out vehicles that they fancy or book a test drive, it can be done with the touch of a finger. Should current customers want to book a service appointment or access roadside assistance, all these features and more have been provided for through a highly user-friendly interface.

Offers related to sales and after sales, notifications on whatever is beneficial to customers will reach them automatically so that the app's users will be the best informed in the market. Among the additional engaging content on the app is official release videos of new cars entering the market, Technical and non-technical catalogs and brochures, specifications and images.

The Al Mana Automotive App is available for download on App Store and Google Play.

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