ChatGPT adds verified business profiles, insights and AI agents

OpenAI announced the launch of a set of new tools within the ChatGPT platform, allowing companies to manage their business information and track users' interaction with its products and services, in a move aimed at enhancing the presence of companies within the platform.

The new tools, which were launched in a beta version, include a business hub called Business Hub, which allows businesses to create documented profiles and update their data on products and services, including prices and availability.

She added that the center provides companies with statistics about users' interaction with them within ChatGPT, including the number of times they appear in conversations, clicks on their websites, and topics that lead users to discover their products and services.

The new tools also allow qualified companies to create specialized AI agents, with whom users can interact directly to ask questions about products and services, and get information that helps them compare available options and make purchasing decisions.

Companies will have to complete formal procedures to verify their identity and business files before availing the service, while OpenAI did not disclose the exact details of these procedures.

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