During Cityscape Qatar 2025, Qatar Living sat down with Mr. Jeffrey Asselstine, Founder and Managing Director of NelsonPark Property, to discuss the company’s recent milestones, evolving market trends, and Qatar’s future real estate landscape.

Qatar Living: Can you share a recent success story or milestone that you are particularly proud of?

Jeffrey Asselstine: Thanks for the question. I’m really proud of our team so far this year. For 2025, at NelsonPark Property, we’re having our best year since the World Cup. To see the team grow and to see how we’re doing in both rentals and sales is something I’m really, really proud of the entire team for.

Watch the full interview here.

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Qatar Living: If you weren’t in real estate, what career do you think you would be in today?

Jeffrey Asselstine: You may not know, but a lot of people do—I was in banking for a long time. I sort of split my adult life. Half of my career was in banking and the other half was in real estate.

But if there’s something that I can’t do, which I would love to be able to do, I would have loved to have been an architect. I love buildings, I love how they’re designed. I can’t do it, but I love it. Is it a career I would have had? Probably not, but it’s one that I wish I would have had.

Qatar Living: How important are property portals to residents and visitors in Qatar?

Jeffrey Asselstine: I think it’s critical. In today’s day and age, it’s blindingly obvious that so much is online—not only through social media channels, but people are looking for good-quality access to information.

With so much information out there, it’s hard to sift between what’s quality and what’s not. I think portals like Qatar Living offer a lot of value to the market. They ensure that the companies they work with are qualified, that the listings they have are real, and that the quality is there to really project the right projects.

I think it’s important, and it’s a great way for companies like ours to get our message out to the public.

Qatar Living: What’s one feature you think every dream home should have?

Jeffrey Asselstine: I’m a really big believer that when it comes to a house, or a villa, or any kind of property, it really comes down to the old phrase that beauty is in the eye of the beholder.

One thing that I don’t have in my house, that one day in my dream house I’m going to have, is a steam room. It’s just something I like to do, something I like to relax in. Hopefully, that’s something I’ll have in the future.

The other thing I really love to do is read. Having a nice place to read and have peace and quiet is quite important for me. Other people have different things.

It’s quite funny— in our business we have this phrase, they call it American kitchens, which are open kitchens. People from this part of the world often like a closed kitchen. I can’t cook at all, but I always like a scenario where you have a lot of people in the kitchen, people are cooking, food is coming out, and everyone’s happy and enjoying themselves. That’s really important to me as well.

Qatar Living: What is one habit or mindset that has helped you succeed?

Jeffrey Asselstine: Never, ever, ever give up. No matter what anybody says about you, and no matter what happens—never, ever give up.

Qatar Living: In your opinion, what areas in Qatar are the most promising for growth right now?

Jeffrey Asselstine: I think for growth, I’d probably say Lusail. Anywhere along the water in Lusail, I see a lot of potential for growth. I’m a big fan of The Pearl. I love The Pearl and everything that’s going on there, and I think it still has strong potential.

But I really see the next market, which will boom more than others, being Lusail—particularly along the water.

Qatar Living: How is your company contributing to shaping the future of Qatar’s real estate sector and the government’s Vision 2030?

Jeffrey Asselstine: Great question. If I look at what’s happening in the market, we’ve been in business now for 16 years. When we started in 2009, there were really no regulations at all.

Through what the Ministry of Justice has been doing in the last few years, and now with the future development of AQARAT, or the Real Estate Regulatory Authority, it’s bringing much-needed regulations—not just rules, but proper regulations on how companies should be vetted and how they should be established.

I think this is really important, because when investors look at the market, they want to see a well-regulated environment. If we go back to 2008, there were a lot of projects—not so much in Qatar, but in neighboring countries—that failed due to a lack of regulation and escrow.

Now that Qatar has brought this into the market, it’s really, really important. So how do we contribute? We contribute by playing by the rules—by being regulated, following the regulations set by the appropriate entities, and through dialogue and sharing feedback. This helps us grow as a business, which is good for the economy and for the real estate industry overall.

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