To encourage environmental responsibility among citizens and residents of Doha, Al Meera Consumer Goods Company has announced the launch of a nationwide recycling initiative across eight of its branches in Doha.

Under the initiative, recycling machines for plastic and can products have been set up at some of Al Meera's branches in Doha, and are available for customers to be used.

The environmental drive is guided by the Qatar National Vision 2030’s four pillars of economic, human, social and environmental development.

شركة الميرة للمواد الاستهلاكية /الميرة/ تطلق مبادرة وطنية لإعادة التدوير في الدوحة، حيث وزعت كتجربة أولية في 8 أفرع، آلات إعادة التدوير المصممة خصيصا والمخصصة لمعالجة المنتجات البلاستيكية والعلب المعدنية، والتي ستكون متاحة لاستخدام العملاء.#قنا pic.twitter.com/cpJN0SjL5n

— وكالة الأنباء القطرية (@QatarNewsAgency) September 28, 2019

CEO of Al Meera, Yousef Ali Al Obaidan, said, "As a leading national company in Qatar with a broad network that reaches every neighborhood and consumer in the country, we hold not only a great opportunity, but equally, a paramount responsibility to lead environmental sustainability by example. This effort starts from the top-down as much as from the ground up."

"At an operational level, Al Meera has implemented rigorous waste management systems and infrastructure. The launch of this initiative and that of many to come will catapult our investments and efforts to trickle down our environmental sustainability agenda to our valued customers in Qatar and empower them to play an integral part in its success," he added. 

Al Obaidan further explained the idea behind the initiative saying that such initiatives involve small steps that can bring about a big change.

"our consumers can immediately act and directly contribute on the ground to our ambition in instilling a culture that promotes and thrives on eco-friendly practices," he said. 

شكرا الميرة على مساهمتكم في اعادة التدوير والحفاظ على البيئة
Thank you @AlMeeraQatar on your initiative to recycle and preserve our environment. #ClimateAction #ClimateChange #Qatar pic.twitter.com/JuNkORN7ve

— Al Mayassa Al Thani (@almayassahamad) September 25, 2019

As a way of encouraging more customers to participate in the recycling initiative, Al Meera will add more loyalty points to Meera Rewards members for their recycling contributions across Al Meera branches.

Al Meera has been spearheading and directing several initiatives and partnerships toward its green sustainability ambitions.

Recently, Al Meera signed a memorandum of understanding with Elite Paper Recycling Company for a strategic partnership aimed at reducing and limiting the hazards of waste on the environment and society.

Have you spotted the machine yet? What are your thoughts on this initiative? Let us know in the comments section below.

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Cover Image Credit: QNA