Doha Mall strengthens position as South Doha’s emerging retail and family destination

Doha Mall has reported strong growth in visitor numbers and retailer demand since the beginning of 2026, reinforcing its position as one of South Doha’s fastest-growing shopping, dining and family destinations.

The mall recorded a 73% increase in footfall during the Eid Al-Fitr holiday period and a 97% increase during Eid Al-Adha, reflecting growing consumer interest and strengthening Doha Mall’s appeal among families, residents, and visitors.

The continued growth has been supported by an expanding mix of retail, dining, leisure, and service offerings, alongside a calendar of community-focused events and family experiences that have attracted increasing numbers of visitors from across Doha.

Retailer confidence in the destination has also continued to grow, with 30 new brands opening in recent months across fashion, beauty, home décor, sporting goods, jewellery, telecommunications, leisure, and dining.

Recent openings include Vodafone, Stradale Motors, Ajjiatic Asian grocer, Bravo Cricket, Solitaire Diamond Jewellery & Watches, Elora, Sivas, Basta Qatari Cuisine, and Mlameh, which has selected Doha Mall for its first location in Qatar.

These additions complement a growing line-up of leading international, regional and local brands, including Jarir Bookstore, Centrepoint, Home Centre, R&B, Adidas, Skechers, LC Waikiki, Max and New Yorker.

Today, more than 100 stores are trading at Doha Mall, creating a well-rounded destination that brings together shopping, dining, entertainment, and everyday services in one convenient location.

The continued arrival of new brands reflects increasing market confidence in Doha Mall’s future and its ability to attract a growing base of loyal customers.

Among the upcoming openings is Qatar’s largest Homes R Us store, which will further strengthen the mall’s family-focused retail offering and contribute to its evolution as one of South Doha’s most dynamic shopping and leisure destinations.

Building on this momentum, Doha Mall will partner with Visit Qatar to host a three-month summer campaign running from July through September 2026. Under the slogan ‘Hala Summer,’ the campaign will feature a dedicated family activity zone, roaming parades, interactive games with opportunities to win exclusive shopping vouchers, and an exciting retail promotion designed to engage visitors throughout the summer season.

As part of Visit Qatar’s nationwide summer programme, Hala Summer reinforces Qatar’s positioning as a vibrant year-round destination while offering residents and visitors an engaging mix of entertainment, shopping and family experiences at Doha Mall.

Hakan Altin, General Manager of Al Mirqab Malls Company, said:

“We’re very encouraged by the momentum Doha Mall has generated over recent months. The continued growth in visitor numbers, combined with the arrival of new retail, dining and entertainment concepts, reflects the increasing role the mall is playing within the South Doha community.”

“Our focus remains on creating a destination that brings people together through a strong mix of shopping, dining and family experiences. As we continue to welcome new brands and expand our offering, we are committed to delivering an experience that meets the everyday needs of families, residents and visitors while creating long-term value for our retail partners.”

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