The fall edition of Heya Arabian Fashion Exhibition, under the patronage of Qatar Museums’ Chairperson, HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, is set to take place from the 3rd till the 7th of November  at the Doha Exhibition and Convention Centre (DECC).

This comes as part of Qatar Museum’s Qatar Germany 2017 Year of Culture, an initiative designed to promote mutual understanding, recognition and appreciation between countries.

After participating in the 11th edition of Heya Arabian Fashion Exhibition with a forum talk on “How culture influences fashion”, the German Embassy and the Goethe-Institut Gulf Region are happy to bring the German fashion label PERRET SCHAAD to show its creations in Doha during the exhibition in a special booth.

Behind the label PERRET SCHAAD are designers Johanna Perret and Tutia Schaad. After they both graduated from the renowned School of Art and Design Weißensee in Berlin (KHB), Tutia Schaad and Johanna Perret joined their common interest for quality and aesthetics as well as their artistic differences into creating PERRET SCHAAD.

Since their debut collection presented at the Mercedes-Benz Fashion Week Berlin in January 2010, the two designers have defined the essence of PERRET SCHAAD’s line by cultivating their obsession for the “modern” and the “beautiful”.

Besides their own line, PERRET SCHAAD has worked with well-established companies such as shoe company Görtz, Volkswagen, the hotel group Lanserhof Tegernsee, the theater Kammerspiele Munich and most recently MINI.

The creations of PERRET SCHAAD will be shown after the opening of the 12th edition of the fashion exhibition on the catwalk in a fashion show. The fashion show will take place on 3 November 2017 at 4:25 pm and will be followed by a forum talk at 4:45 pm on “Trending Now: The ‘Perks’ of Online Business”.

The two designers will be joined on stage by Emna Hedi, Fashion Stylist & Consultant. The forum talk which will be held in English, will be hosted by TV presenter Crystal Tannoury.

Furthermore, two workshops for young upcoming fashion designers and students of fashion design will be hosted by PERRET SCHAAD during the 12th edition of Heya Arabian Fashion Show. The workshop “The Rhythm of Fashion – How does it work?” takes place on 3 November 2017 at 5:10 pm. The workshop is followed by a reception by Ms Lilian Muzel-Kiviet, wife of German Ambassador Hans-Udo Muzel.

A second workshop giving an overview of the fashion business under the title “Social Media and Fashion – A Powerful Combination”, will be held on 5th November at 5 pm. There is no registration required, with participants accepted upon their early arrival.

To ensure a comfortable atmosphere for its target market, Heya is open only to women, except on opening day (Nov. 3^rd), during which men may accompany family members. Children below the age of 13 years cannot enter the exhibition.

For more information on the 12^th Heya Arabian Fashion Exhibition, please visit www.heya.qa, or follow Heya on Instagram, Twitter, Facebook, Snapchat – Heya.qa, or YouTube. Visitors can also download the Heya mobile app, enabling visitors to stay up-to-date with events and easily navigate brands and goods on offer.

Qatar Germany 2017 Year of Culture is a year-long program designed to deepen understanding between nations through the mutual exchange of arts, culture, heritage and sport, developed by Qatar Museums in partnership with the Goethe-Institut Gulf Region, the German Embassy in Doha and the Embassy of Qatar in Germany.

Image credits:

Inline image 1 - islamicartsmagazine.com

Inline image 2 - Vogue

Inline image 3 - Marhaba Qatar