Oct 18, 2015 Doha, Qatar: GUESS opens its new white concept store in Gulf Mall Doha to debut brand new interiors and the latest collection for men, women and kids. The store’s fresh new aesthetic has been created by GUESS in association with Italian architectural firm, Giraldo Associati. The opening was marked with an in-store event to preview the new fall winter collection. An abundance of style was evident in the debut season offerings which were raved about by the visitors.

Denim plays a prominent role in this season’s women’s collection with GUESS’ two new revolutionary styles, the Push Up and Shaper, making their first debut in a variety of vintage inspired washes.  Several fashion forward silhouettes are highlighted within the delivery including structured shift dresses, maxi cardigans, sweater ponchos with leather trimming and belted details as well as a vast array of cozy cable knit sweaters for Fall’s cooler temperatures. For the GUESS Guy, the newest light-to-medium washes and jogger styles offered in the Flex denim category make for a perfect pairing with a complete selection of basic and bold graphic tees.  Quilted bomber jackets, all over distressed faux-shearling coats and hooded puffers are the key outerwear styles of the season.  

The store’s new clean white color interiors and bright translucent lights elevates the shopping experience, whilst focusing on the new clothing and accessory trends throughout the store setting. The state-of-art lightning with high-tech light boxes, ceiling spotlights, PVC chandeliers and luminex hanging rails transform the store into a striking contemporary space.

Troy Zunckel, General Manager, GUESS Middle East said, “We are pleased to announce that our much awaited Doha GUESS store is now open for the shoppers. Designed with customers in mind, the makeover has made the store more inviting, inspiring and convenient to shop with fantastic looking clothing and accessory displays. 

The new retail format responds to the demands of young people who are interested in and highly aware of new trends. It’s a really exciting concept and we’d love as much feedback as possible from our customers” he added.

The store also features GUESS’s new collection of sophisticated handbags and eyewear designs for the fall season. The eyewear collection offers several fashion-forward sunglasses including classic aviators, on-trend reflective lenses and an array of feminine cat-eye frames.

The store proudly celebrates GUESS’ heritage with an array of eye-catching campaign images, displayed throughout the space. Glossy white fixtures juxtaposed alongside rough wood and iron tables compliment the store’s appeal while patchwork cowhides and ottoman seats in the geometrical shapes add a modern feel. The accessories are displayed in sleek cabinets positioned beside tapered plexi-glass lamps. The gray cement flooring harmonizes well with the unique design elements incorporated into the disposition of the store.

ABOUT GUESS AL FUTTAIM

On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Lebanon and Egypt. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 65 stores by end 2015. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets like Qatar and Oman.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS products are distributed through branded GUESS stores as well as better department and specialty stores around the world. As of August 2, 2014, the Company directly operates 488 retail stores in the United States and Canada and 349 retail stores in Europe, Asia and Latin America. The Company’s licensees and distributors operate an additional 848 retail stores outside of the United States and Canada.  In addition to shopping online, you can find more information about GUESS at GUESS.com