At a press conference held in Crown Plaza on Sunday, February 27, 2022, His Excellency Dr. Deepak Mittal, Ambassador of the Indian Embassy in Qatar, launched the Mirchi app, stressing the significance of radio as a tool for entertaining people with local information from their towns, even when they are far from home. 

Even before television became popular, he recalled the early days of this medium as a strong form of entertainment. In addition to congratulating Mirchi on its first anniversary in Qatar, he said that it is a great initiative to bring multiple Mirchi stations into one application as a shortcut to India.

As a result of Mirchi's new app, Mirchi is now able to bring a wide range of content to listeners, from live radio to podcasts and radio stories. Upon downloading the Mirchi App, listeners will be able to reach the full Mirchi experience. Marketing and advertising professionals have the opportunity to engage with their audience through targeted advertising opportunities using a variety of genres and formats.

Mirchi is available 24x7 on popular platforms like YouTube, Instagram, and Facebook, with viral videos. Upon downloading the app, Mirchi can connect directly with its fans and followers.

With the launch of the app, Mirchi strengthens its international presence, providing consumers with a seamless entertainment experience on the go, enabling them to watch its top content on their smartphones as well as their cars, equipped with Android Auto and Apple CarPlay.

Listeners can now tune into their favorite live FM stations from back home in India, in addition to MirchiOne 89.6 FM. Also included in the Mirchi app are original audio series, stories, podcasts, and snackable audio content in over ten Indian languages, including comedy, romance, comedy, horror, and drama.

Entertainment Network India Limited (ENIL) launched the MIRCHI mobile app in Qatar at the ongoing press conference in Crowne Plaza Hotel.@MirchiOneQatar#Qatar #QatarLiving #Radio #FMStation pic.twitter.com/5or35Qe6XV

— Qatar Living (@qatarliving) February 27, 2022

 

RJ Naved's lighthearted Murga prank calls, The Devdutt Patnaik Show, The Bhatt Show hosted by Mahesh and Pooja Bhatt, Kareena Kapoor Khan's "What Women Want," and "Manto" starring Nandita Das, Nawazuddin Siddiqui, and Sayema will surely enthrall listeners.

As part of the launch, Vineet Jain, Chairman of the company, said: “Mirchi has always explored new horizons, pushed boundaries, and innovated to provide unmatched entertainment to consumers. We are now working overtime to bring the full Mirchi experience to every Indian living overseas. With the launch of this app, we further cement our position as a highly specialized multi-content, multi-format, and multilingual music and entertainment brand for Indians everywhere."

Prashant Panday, MD & CEO, ENIL said: “Mirchi has embarked on a digital transformation journey and is investing heavily behind it. We strive to introduce new content, formats, and platforms to every consumer out there by leveraging the technological advancements of today. With the launch of this app, we introduce yet another platform where our audiences across the globe can enjoy all things entertainment coming directly from India. Moreover, with this app, brands and marketers across geographies get the opportunity to connect with their discerning audiences in the USA, Qatar, Bahrain, and UAE.”  

MirchiOne‘s partner in Qatar, Mr. Salam Al Naemi, is thrilled about this launch as well, he said: “We believe in chasing a vision, and staying ahead when it comes to technology; the Mirchi App is a bold step into the constantly evolving entertainment industry.”

In Qatar, audiences can now download Mirchi's app from the Android play store and the Apple App store, as well as via Android auto and Apple car play.

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