Ahead of its opening in Q3 2022, Printemps Doha, set to be the largest luxury department store in the region, is launching today The Private Boutique, a unique e-tail destination where product exclusivities and committed customer relationships will be at its core offering.

Available online for a limited time only, the Private Boutique by Printemps Doha marries function with fashion, offering shoppers registered to Printemps.com thoughtfully curated capsule collections handpicked from over 50 brands - the finest selection in luxury and contemporary fashion, beauty, home and gastronomy. Every two weeks, a new selection from six cutting-edge brands will be unveiled - to be replaced bi-weekly with more coveted pieces - all exclusive to Printemps Doha. Set to match savvy clients’ appetite for newness, these statement pieces, exclusively available at Printemps.com, will appeal to the most discerning eye and finely-attuned-to-trends local audience, while their limited availability will no doubt build a sense of anticipation and thrill among fashion enthusiasts in Qatar.

 The Private Boutique's seamless online-to-offline shopping experience includes personalized one-on-one appointments with a dedicated personal shopper to preview the products up close, an engaging customer service on hand to handle any requests and VIP deliveries hand-delivered personally with white-glove chauffeur.

Thierry Prevost, General Manager of Printemps Doha, commented: “The Private Boutique is part of Printemps Doha's global vision to revamp the online shopping e-xperience, in line with the luxury codes of Printemps, through tightly-curated capsule collections or brands that will be exclusive to us in Qatar, and develop an ever more personalized and inclusive relationship with our clients”.

Printemps has long collaborated with many major international labels and up-and-coming designers, and these lasting relationships are reflected in the very selective capsule selection launching exclusively today:

AL ZAIN: Proudly Arabian, Al Zain takes pride in quality and craftsmanship, passed down from grandfather to father and son. Producing jewellery of the highest standards ranging from bespoke pieces to traditional uniquely colored and much sought after 21k gold, Al Zain manages to maintain his legacy, and imbues his statement pieces with a modern sensitivity.

CABASSE: A jewel in terms of design and technology, this unique, active high-resolution connected speaker from Cabasse is the result of years of expertise and the technology used in the iconic Sphere speaker. With its refined and powerful design, and its exceptional acoustics thanks to its incomparable tri-coaxial speaker, it meets the expectations of the most demanding audiophiles.

EYE OF PINK HEATER: Created by Malika Benshila, Eye of Pink Heater is a multi-brand concept that showcases the most cutting-edge jewelry designers from across the globe such as Bauce, Cedille, Lanzarope, N-ue and Tsura, giving them exposure via a highly curated setting scenography which aims to create a unique outlet for designers and emerging artists to shine.

LÉTRANGE: Established in 1838, LÉTRANGE is one of the oldest leathergood makers in France. The 7^th generation of a highly-entrepreneurial family business, Sébastien L’ Étrange took over the reins of his family legacy, reviving LÉTRANGE and imposing a contemporary sensibility imbued with the highest standard of French savoir-faire and the impeccable Parisian elegance.

PIERRE MARCOLINI: first established in Brussels in 1995, the chocolatier, renowned for his exceptional know-how and his engaged approach, has mastered the entire process of making chocolate using cocoa and other rare and exotic ingredients directly from independent producers all around the world.

STATEMENT: STATEMENT was founded at the end of 2018 by Amélie Huynh and is one of the first jewelry brands to pave sterling silver with natural diamonds. Her vision is to offer homemade creations, combining the feminine principle of silver, a symbol of the moon, with diamonds.

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