College of Business & Economics (CBE) students at Qatar University have launched the "It Pays!" campaign as part of a challenge organized by the Supreme Committee for Delivery & Legacy.

The campaign aims to change students' attitudes and life styles through encouraging them to adopt healthy diet. The campaign also aims to highlight the need of doing daily physical exercise to fight off the leading causes of death within Qatari society ages 14-30.

25 schools from Qatar compete for awards and the chance to present their creative ideas to industry professionals at the Supreme Committee for Delivery & Legacy and the Josoor Institute at term's conclusion.

Participating in this campaign, CBE students had a valuable opportunity to put their education to work in the real world with a global company such as EdVenture.

Students will begin by conducting research to find out more about the target market. After they have analyzed their research findings, they will then create and implement their strategy for reaching the target market while achieving the client's goals.

Students receive a 6,000 QAR budget to help them bring their plans to life. At the end of the term, students will conduct post-research to measure their success and give a formal presentation to the client summarizing their campaign and results.

"It Pays! Campaign" aims to simplify the concept of healthy lifestyle and convince our target market that the idea of movement and exercise could be done basically anywhere and at any time.

CBE aims to inspire the whole society to be prepared for the FIFA 2022 by encouraging people to apply small changes in their everyday routine.

For more information: www.it-pays.co and #healthyqatar22 #it_pays. Qatar Living and Ooredoo are actively partnering with CBE students in their campaign.