Ralph’s Coffee truck made its debut in Doha on Monday, marking the first time the signature mobile coffee bar has traveled to the Middle East in collaboration between IN-Q Enterprises by Qatar Museums, Msheireb Properties, Whitney Robinson’s DW Northstar, and Ralph Lauren, as part of Qatar Creates, celebrating the best of arts and culture, fashion, and design.

Ralph’s Coffee truck, a hunter green 1965 Citroen, will first be parked inside the atrium lobby of M7, Qatar Museums’ new hub for innovation and entrepreneurship in fashion, design, and technology located in Msheireb Downtown Doha, a mixed-use development that is reviving the city’s historic core as a sustainable new live-work neighborhood.

In May, M7 launched an online mentoring program to help provide young designers with the necessary tools, training, and resources to realize a career in the fashion and design industries. When M7 is officially inaugurated, it will offer a wide range of engaging programs and exhibitions targeting both the general public and the design community.

Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson, Qatar Museums said, “We are thrilled to host Ralph’s Coffee truck at our new creative hub, M7, in Msheireb, the world's first sustainable urban regeneration project, in the heart of downtown Doha. Like M7 itself, with its seven principles to guide Qatar’s creative industries, Ralph Lauren's brand is dedicated to timeless style, protecting the environment, and improving people’s lives. The arrival of the vintage Ralph’s Coffee truck will enrich the enduring spirit of our city—already robust in fashion, tradition, and cultural diversity—while paying homage to the past and the legacy of the Ralph Lauren brand.”

So happy that #RalphsCoffee truck made its official debut in #Doha today!

We could not be more thrilled to see it open today inside our new creative hub #M7, located in the heart of @MsheirebDoha, the best place to visit, live, work and be in downtown Doha. pic.twitter.com/Cu05hfl511

— Al Mayassa Al Thani (@almayassahamad) July 20, 2020

Ali Al-Kuwari, Acting CEO, Msheireb properties said, “Msheireb Downtown Doha is excited to welcome its visitors to experience its unique creative hub, M7. Ralph’s Coffee truck is the ideal addition to our second-to-none café selection and would enhance the vibrant, diverse, cultural scene of Doha. We also see the addition of a prominent international brand of this caliber as another step towards our objectives of creating an inspiring and vibrant ecosystem for Qatari start-ups and entrepreneurs.”

Today #RalphsCoffee truck makes its debut in #Doha , marking the first time the signature mobile coffee bar has traveled to the Middle East. We are thrilled to host it inside our new creative hub atrium lobby, M7, in #MsheirebDowntownDoha. Make sure you don’t miss it! pic.twitter.com/QYsgpfyXvv

— Msheireb Properties (@MsheirebDoha) July 20, 2020

Following its stay at M7, Ralph’s Coffee truck will then travel to other Doha landmarks, including the Museum of Islamic Art, the National Museum of Qatar, the Fire Station: Artistin Residence, and Mathaf Arab Museum of Modern Art.

To celebrate its inaugural visit to the region, Ralph’s Coffee truck will offer guests a specially crafted Doha turmeric latte and fresh baked goods featuring dates, nods to Qatar’s diverse culinary heritage.

Ralph’s Coffee’s famous brownies and chocolate chip cookies will also be available for purchase. All proceeds from the sales will go towards artwork installation in Doha hospitals.

Ralph’s Coffee truck was intended to launch in March as part of the designer townhouses at Msherib as envisioned and facilitated by design entrepreneur Whitney Robinson’s new company, DW Northstar, which specializes in experiential luxury rooted in exceptional design and the art of living well.

The designer townhouses were unfortunately postponed due to the Covid-19 pandemic and will make their debut this summer.

Meanwhile, health authorities in the country continue to implement the highest level of monitoring, detection, and management procedures to deal with the virus, the public has been advised to follow certain measures to safeguard their health.

For any queries, or concerns related to COVID-19 in Qatar, the public can contact a 24/7 hotline set up by the Ministry. The hotline number is 16000 and is toll-free.

Here's everything you need to know about the virus, including ways to protect yourself.

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Source Credit: Qatar Tribune

Image Credit: Twitter/@Msheireb