The beIN Media Group announced on Twitter yesterday that the number of views for the FIFA World Cup Qatar 2022^TM on beIN SPORTS was a record breaking figure of 5.4 billion.

More record-breaking results have been set on @beINSPORTS_EN with the overall viewership of the @FIFAWorldCup #Qatar2022 reaching 5.4 billion - 242.8 million tuned in to watch Argentina be crowned champions & 1.1 billion views have been recorded on our social media channels! pic.twitter.com/Jnu9q3lfLQ

— beIN MEDIA GROUP (@beINMEDIAGROUP) December 26, 2022

The record breaking figure of 5.4 billion views was acieved throughout the month long tournament on beIN’s flagship channel, beIN SPORTS across the Middle East and North Africa (MENA).

The highly anticipated final of the World Cup between Argentina and France that ended with Argentina defeating France 4-2 on penalties and being crowned as world champions, witnessed a stunning 242.8 million views on beIN Sports’ free-to-air channel. Meanwhile the official social media channels of beIN recorded 1.1 billion views.

It was further reported that these figures equate to more than two-thirds of the MENA’s adult’s population. Analysed by country, the number of views were highest in Qatar with 93 percent of the adult population watching the World Cup. This followed by a viewership of 91 percent in Morocco, 89 percent in Lebanon, 79 percent in Algeria and 72 percent in Egypt.

Meanwhile the beIN’s official YouTube channel witnessed a cumulative 25 million views for the final of the World Cup with viewership peaking during the penalty shootouts.

On the other hand, beIN’s social media also posted record numbers with online video views reaching 1.1 billion compared to 121 million in 2018, and an even more impressive 5.5 billion impressions resulting in 400 million interactions (not including SnapChat), compared with 235 million impressions in 2018 that resulted in 40 million interactions.

The overall viewership across beIN’s 24-country coverage area across MENA for all matches is a 135% increase compared with the Qatar-based network’s broadcast of the FIFA World Cup Russia 2018.

The final of the FIFA World Cup Qatar 2022 attracted 88 million more viewers on beIN Sports than the final of FIFA World Cup Russia 2018. Average TV viewership per match throughout the tournament saw a significant rise in 2022 reaching 80.6 million, compared to that of 36.2 million for 2018’s coverage.

This year’s World Cup, which was the first held in the Middle East, featured four teams from the Arab World: hosts Qatar, neighboring Saudi Arabia, and North African duo Tunisia and Morocco.

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