One of the most esteemed brands in high-end fashion, Escada has appointed the celebrated fashion icon and pop star, Rita Ora as its house ambassador.

This latest move is underpinned by the brand’s ambition to represent bold optimism and fearless femininity through a contemporary lens.

Rita Ora brings to life the playful yet luxurious aesthetic in Escada’s Fall/Winter 2019 campaign.

The bold and glamorous new Rita Ora collection is available at Escada, located at the luxury court in the Mall of Qatar.

This campaign is particularly exciting as Rita is fully embedded within ESCADA’s vision and has gone beyond simply appearing as a figurehead.

She celebrates female autonomy and strength. Her sense of style has informed a limited-edition handbag whose proceeds included donations to the Women for Women charity.

Rita’s pioneering creativity and boundless energy are celebrated behind the scenes, as well as in front of the camera.

“For me, ESCADA is a celebration of women,” Rita notes.

“I think it’s really important to define that as a working woman, a confident, independent woman – a woman on their own mission.”

“I’m so pleased to be collaborating with a brand that champions female strength and puts the empowerment of women at the forefront of everything they do,” Rita added.

Rita’s multi-faceted character embodies that of the ESCADA woman, between sophisticated elegance and youthful irreverence is reflected in her the new Rita Ora favorites collection.

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