Samsung, Ooredoo Qatar, Starlink Qatar and LuLu Hypermarket came together and hosted a landmark launch experience for the new Samsung Galaxy Z Fold8 and Galaxy Z Flip8 at LuLu Hypermarket, Gharafa, on 9 August 2026.
The high-profile event brought together Samsung’s global leadership in mobile innovation, Ooredoo’s strategic telecommunications and distribution partnership with Samsung in Qatar, Starlink Qatar’s local go-to-market and retail activation expertise, and LuLu Hypermarket’s extensive customer reach. The collaboration created a premium platform for customers to discover, experience and engage with Samsung’s latest generation of foldable smartphones.
Guests explored the devices through live demonstrations, guided product discovery and hands-on interaction, gaining a closer understanding of how the new foldables support productivity, entertainment, creativity, communication and personal expression.
A New Chapter in Foldable Innovation
The Galaxy Z Fold8 introduces an all-new, lighter foldable form designed around immersive content and effortless multitasking. A wide cover screen and expansive main display create a versatile experience for productivity, entertainment and content discovery, while Galaxy AI, advanced performance and a dual 50 MP camera system add greater intelligence and creative flexibility.
The Galaxy Z Flip8 delivers Samsung’s lightest and thinnest Flip experience to date, combining a highly pocketable design with an enhanced FlexWindow. A 50 MP camera, hands-free FlexCam, Super Steady video and Galaxy AI-powered Photo Assist make the device a distinctive choice for customers who value portability, creativity and self-expression.
Together, the Galaxy Z Fold8 and Galaxy Z Flip8 expand Samsung’s foldable portfolio with two distinctive flagship experiences: one designed for immersive discovery and multitasking, and the other created for compact versatility and personal expression.
Four Market Leaders, One Landmark Experience
Samsung brought the vision, technology and innovation behind the new Galaxy Z series. Ooredoo contributed telecommunications leadership, broad customer access and an expanding Samsung device distribution network across Qatar. Starlink Qatar led local market coordination, launch execution and retail activation, while LuLu Hypermarket provided a familiar, high-traffic destination where customers could experience the devices as part of an accessible retail journey.
The event demonstrated how collaboration across technology, telecommunications, local market execution and retail can transform a product introduction into a meaningful customer experience. The combined strengths of the four organisations gave the Qatar launch strong visibility, wider accessibility and direct consumer engagement.
Leadership Perspectives
“The launch of the Galaxy Z Fold8 and Galaxy Z Flip8 marks an important milestone for Samsung’s flagship portfolio in Qatar. Bringing together Samsung’s innovation, Ooredoo’s telecommunications leadership, Starlink Qatar’s market execution capabilities and LuLu Hypermarket’s retail reach created a powerful platform for customers to experience the next generation of foldable technology first-hand. The collaboration reflects a shared commitment to making premium innovation more accessible and engaging across Qatar.”
Mr. Cyril Anand
Chief Executive Officer, Starlink Qatar
“Ooredoo is proud to build on the strategic partnership with Samsung by bringing the Galaxy Z Fold8 and Galaxy Z Flip8 closer to customers in Qatar. The new devices combine intelligent mobile experiences, advanced connectivity and distinctive foldable design. Collaboration with Starlink Qatar and LuLu Hypermarket connected world-class innovation with trusted local expertise and convenient customer access.”
Mr. Mustafa Peracha
Chief Consumer Officer, Ooredoo Qatar
Strengthening Access to Samsung Innovation in Qatar
The launch reinforced a shared commitment to expanding customer access to leading mobile innovation through strong partnerships, coordinated market execution and engaging retail experiences. The collaboration also established a strong platform for future technology activations connecting global innovation with customers across Qatar.
Information on product configurations, colours, pricing, promotional offers and stock availability is available through the official channels of Samsung, Ooredoo Qatar, Starlink Qatar and LuLu Hypermarket.
Samsung, Ooredoo, Starlink Qatar and LuLu Hypermarket Unite for Landmark Qatar Launch of the Galaxy Z Fold8 and Galaxy Z Flip8
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